Apple Vision Pro
0 Facebook x.com Reddit
The Apple Vision Pro is an expensive product for Apple to make, costing almost half of its $3,499 price. tag covering its expensive components.
Compared to other headsets on the market, Apple Vision Pro offers better performance and comes at an equally high price. While it's annoying for consumers, Apple's $3,499 price tag is high, but Apple still has to pay component suppliers a significant piece of the pie.
An estimate of the so-called “bill of materials” for the Apple Vision Pro, conducted by Omdia researchers and provided to CNBC, values the components at about $1,542 per headset. This is approximately 44% of the price of the headset.
This figure only covers the production of each headset and does not take into account other costs Apple may incur, such as recouping R&D budgets or marketing the headset to the public.
Material costs exceed $1,500 and exceed the retail price of many current headsets, including the $999 Meta Quest Pro, or $1,499 at launch.
Omdia believes the most expensive element of the headset is Sony's two micro OLED displays, costing $228 each. The displays, with a resolution of around 3380 pixels per inch, are perhaps the most important parts to provide the high resolution and image quality that Apple requires for the product.
Displays are also more expensive than the chipsets used to power the device. Secondly, the chipset includes an M2 chip as well as a dedicated R1 chip that controls the sensors.
The very high cost of producing each headset makes sense for Apple, despite the prospect of minimal profits from the first-generation device. With updated models expected in the future, as well as improvements in component manufacturing and the benefits of economies of scale, Apple will eventually be able to reduce hardware costs per device.
It probably won't make much profit from the original Apple Vision Pro, but Apple has a good chance of doing the same with later models.
