Apple won't see much impact from EU rules, investment firm says

Apple's EU changes will not impact revenue

J.P. Morgan says Apple won't see much of an immediate impact on App Store revenue because of the way its new fee structure is structured, but regulators are likely taking a closer look at the decision.

Apple has changed the way it does business in the EU thanks to the Digital Markets Act. Among other changes, the company reduced its overall commission from 30% to 17% and added a fifty-cent commission on all apps downloaded after a developer surpasses 1 million downloads.

According to J.P.'s financial note. Morgan, which AppleInsider reviewed, said the changes would have little impact on Apple. The fifty-cent fee offsets the reduction in fees, and Europe only accounts for about 6% of App Store revenue.

Changes to the EU App Store market are limited to this region. However, regulators around the world may seek to achieve similar results. The United States, for example, is already firing on all cylinders in its antitrust investigation into the Apple App Store.

Changes to the Apple App Store in the EU will not take effect until iOS 17.4 is released in March. The beta version of the update was released earlier on Thursday.

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