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In a new interview, Apple CEO Tim Cook was photographed with the Apple Vision Pro for the first time and talked about the inevitable path to the headset.
Apple Vision Pro will begin shipping to the first users on February 2, after years of rumors about its arrival. In a new interview with Vanity Fair, Cook talks about what it took to create Apple's spatial computing headset.
According to Tim Cook, he first encountered Apple Vision Pro more than five years ago. However, the prototype he tried was not the sleek mask we know today. Instead, it was a crude big box with lots of screens, cameras, and wires sticking out everywhere.
“You weren’t wearing it at the time,” he tells the interviewer. “It was not to be worn by any stretch of the imagination.”
However, this first experience took Tim Cook and sent him to the moon — and that's when he found out.
“I’ve known for years that we would get to this point,” Cook said. “I didn’t know when, but I knew we would get here.”
The interview also looks at other people's experiences using Apple Vision Pro. Director James Cameron called the experience “religious.” Technology writer Om Malik said it was “amazing and incredible.”
Even Apple's Senior Vice President of Worldwide Marketing Greg Joswiak notes that people are awed by their first universal headset experience.
“You know, one of our most common reactions that we like is when people say, “Wait, I need a minute. I need to process what just happened,” he said in an interview. “How cool is this? How often do people become speechless when they try a product, right?”
Apple is clearly delighted with its product. Not everyone is like that.
“I'm sure the technology is amazing. I still think and hope it will fail,” one Silicon Valley investor told Vanity Fair. “Apple increasingly feels like a technical fentanyl dealer masquerading as a rehab service provider.”
Cook ends the interview by saying that creating technologies that change the future is less about planning and more about research.
“What we do is we get really excited about something and then we start pulling on a string and see where it takes us,” Cook said. “And yes, we have something in the road maps and so on, and yes, we have a certain point of view. But a lot of it is also exploration and finding out.”
“Sometimes the dots connect. And they take you to a place you didn't expect.”