App Store On an iPhone
Perhaps to Fight Off the Ire of Legislators Worldwide Apt Store Fees, Apple Says that It Has in 2024 The world economy grew up and collected a commission of 4% by 4% Platform transactions. This is one of the main conclusions in the new economic report, the upcoming WWDC 2025, which shows how the App Store has become a center for much larger than digital loads.
The time is deliberate. Apple issues a report that he sponsored shortly before the WWDC 2025, probably trying to rethink the public and regulatory perception of how much he earns in the App Store.
The economy of the application store has almost tripled since 2019, increasing from $ 142 billion to $ 406 billion. Most of this growth came from physical goods, advertising and services sold through iOS applications for which Apple does not charge developers.
Physical goods and commercials now lead to the economy App-F-F-F-F-F-F-F-F-F-F-F-F-F-F-F-F-F-F-F-FIRM. 277 billion dollars accounted for physical goods and services purchased in applications such as Amazon, Doordash, Instacart and Uber. Advertising in the application added another 75 billion dollars.
digital goods and services, such as subscriptions, games and streaming content, amounted to the remaining 53 billion dollars. The total retail trade was the largest category, bringing $ 146 billion. Delivery of grocery stores, food applications, food applications and tourist applications also brought tens of billions each.
Apple's income breakdown from App Store Faculation Transactions. Image loan: Apple
While Apple still makes money for purchases in the application and subscriptions, mobile commerce now plays a much larger role. Users are increasingly turning to their phones to make purchases, manage logistics and perform daily tasks.
Advertising in the application also took off. To spend more than doubling since 2019, when the developers have been using advertising to monetize free applications and reach a wider audience. Applications for social, entertainment and performance adhered to this strategy, especially when users are tired of payments and fatigue from subscription.
Apple’s decision to emphasize the share of transactions that do not monetize the “shift”, which, as it was in the past, is this time, as in previous studies, which, as it was in the past. Since the regulators dispute their business model, in this study, Apple rethinks the App Store as a platform that allows commerce, and does not extract from it.
These numbers complicate the constant debates about the Apple App Store board. While Apple charges with 30% of the digital purchase commission, most transactions on the platform go beyond this category.
Apple offers a decrease in 15% of the commission betting through two separate programs. Small developers who earn less than $ 1 million a year can join the Apple program for small businesses that provides a discount.
The company introduced these programs of a reduced level in response to the pressure pressure and the developer, starting in 2020. Now they make up the main part of the company's argument that it supports small developers.
Subscriptions that last more than one year also have the right to 15%. These politicians apply to many digital transactions. Nevertheless, they do not cover things such as grocery orders, rental tariffs or advertising in the application, which now make up most of the commerce associated with iOS.
the oriented cost of sales managed by stores, and AMP; Billings in the USA for 2024. Image loan: Apple
Critics have long claimed that Apple policy gives him too much control over the economy of the application. But new data from Apple draw a more complex picture.
The company provides tools and infrastructure, which provide a growing range of mobile transactions, while collecting fees only for a small part of them. This difference can determine how the regulators consider the role of Apple.
The commission model is still under pressure. Nevertheless, the idea that Apple assumes everything that happens on iOS does not reflect the scale or makeup of the platform economy.
Smaller developers also saw real successes. Revenues for those who were active in 2021 grew by 76% until 2024. Tools such as Swiftui and Testflight helped to align the game field, while the Apple small business program provided the best income.
App Store is more like infrastructure than in Brinischfront
” Persm-1> “Colo-Colront-Class =”> “PressM-1>” Pre-Clastfront = “PressM-1>” PR-CLASTFRONT “. In several main markets. The European Union, Japan and the United States are considered by the rules that will require the Apple to open iOS for third-party payment systems and alternative apps of applications.
> Although this has begun a place for buying applications, the Apple now supports a much wider set of economic activity. 2019-2024. They still evaluate how much the controls and the distribution of applications are assumed that the Apple’s share in the general income related to the applications is less than many people suggest. The influence of the ecosystem goes far beyond what Apple earns from one purchase in the application.
> Although this has begun a place for buying applications, the Apple now supports a much wider set of economic activity. 2019-2024. They still evaluate how much the controls and the distribution of applications are assumed that the Apple’s share in the general income related to the applications is less than many people suggest. The influence of the ecosystem goes far beyond what Apple earns from one purchase in the application.
