MacBook Pro and MacBook Air overwhelmingly drive Apple Mac sales

Apple customers prefer Mac, iPhone and iPad portable devices

New study says it has details on how dominant MacBook Pro and MacBook Air sales are compared to their desktop counterparts.

Mac sales are declining, with even the 2023 MacBook Air seeing a significant drop in demand. However, a new report from Consumer Intelligence Research Partners (CIRP) says that of all Apple Mac sales, clearly 90% are the portable MacBook Pro or MacBook Air.

Apple does not disclose details of its Mac sales, and CIRP does not disclose details of its research methodology. The report claims to cover all US Mac sales for 2023.

During this period, CIRP reports that the MacBook Pro accounted for 51% of all Mac sales in the US. MacBook Air took 39%.

The remaining 10% of sales are split fairly evenly among the various desktop Macs available. The iMac and Mac Pro account for 4% and 3% of total sales, respectively.

Then both the Mac mini and Mac Studio account for only 1% of Mac sales in the US each.

Mac Stocks (twelve months ending December 2023)

There is a slight but noticeable preference for a larger screen within MacBook Air sales. About 53% of buyers chose the 15-inch model.

In the case of the MacBook Pro, the difference is the opposite: 54% chose the 14-inch version, and 46% bought the 16-inch model.

The preference for larger display sizes in laptops suggests a shift in consumer attitudes toward portability without sacrificing functionality. Apple's strategic focus on laptops does not detract from the value of desktop computers.

The CIRP report concludes that, naturally, sales performance is the reason why Apple is keen to concentrate on promoting its Mac portable computers. The new, thinner design is supposed to make the larger-screen MacBook Air more attractive than its arguably bulkier predecessors.

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