iPhone 15 ceramic shield withstands bird attack in new ad

Stage from the new Apple#039;Swoop ad” ad

Apple's latest ad is “Swoop,” a 30-second spot that touts the iPhone 15's durability thanks to its Ceramic Shield glass coating.

Like a stylized remake of Daphne du Maurier and Alfred Hitchcock's The Birds, the new Swoop ad features woman tied up by a bird. She rides a bike, uses Apple Maps, and may be attracted to the yellow helmet.

The cyclist ends up being knocked off her bike and her iPhone 15 flies through the air. If footage of the iPhone falling on the ground have a practical effect, they are captured particularly impressively.

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Ceramic Shield was introduced alongside the iPhone 12 and improves its durability by inclusion of nanoceramic crystals grown inside a glass matrix.

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