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HBO Max will become “Max” in Latin America next month

HBO Max was renamed last year to simply “Max” after the platform merged with Discovery+. While the rebrand was first launched exclusively in the US, Warner (which owns the streaming platform) is set to turn HBO Max into just Max in Latin America next month.

‘Max’ The streaming platform is coming to Latin America

As announced on the Max website (via Variety), countries in Latin America and the Caribbean where HBO Max is currently available will receive the new Max app on February 27, 2024 . This includes Argentina, Brazil, Chile, Colombia, Mexico, Uruguay, Bahamas, Dominican Republic and Haiti, among other countries.

Current HBO Max subscribers are already receiving an email with details about the transition. As in the US, profiles, history and saved shows will automatically transfer to the new platform. However, HBO says that on some devices, users may have to download the new app manually.

Max subscription plans are slightly more expensive than current HBO Max plans in these countries. The company says current subscribers will continue to pay the current price for a limited time. Those with an active subscription discount will also keep it for now.

Warner says the rebrand from HBO Max to Max will take place in 22 European countries in spring 2024. Southeast Asian countries will get the new Max app coming later this year, along with France and Belgium.

It's worth noting that the new Max app for Apple TV is missing some features compared to the current HBO Max app. For example, the Max app was released without support for Picture in Picture, Reduce Loud Sounds, and Next features. Interestingly, Max will be one of the first streaming platforms to have an app for Apple Vision Pro.

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