Apple Intelligence rollout promises many new and useful features. Image Credit: Apple
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While some employees believe Apple currently lags behind competitors in Apple Intelligence development, the company expects to gain ground in 2025 with the introduction of new chips and new models.
Apple is pushing the introduction of Apple Intelligence in its latest devices, which will be gradually rolled out over the next few months via software updates. Users will notice some new features and changes, starting with Siri, as early as iOS 18.1, which is expected to arrive by the end of October.
However, a Bloomberg newsletter claims that some employees believe Apple is significantly behind its competitors, who are also not sitting idle in developing AI.
For example, internal Apple reports are said to show that ChatGPT’s responses to queries are currently about 25 percent more accurate than Siri’s. ChatGPT can also answer about 30 percent more questions.
Until that gap is closed, Apple will focus on features like pushing timely notifications, summaries of long emails and messages, and partnering with ChatGPT for rich queries. More advanced Siri, generative emoji creation, and Image Playground are expected to arrive in early 2025.
Apple is playing catch-up
Google and other competitors already offer some of the features Apple will implement in future releases of Apple Intelligence, such as email summaries.
So far, Apple has focused on pushing its AI to the point of being able to do more work on-device for greater privacy and security. For example, users are notified when external resources like ChatGPT are being used and what information about the user, if any, is being shared.
Because of the high demands on AI resources, the company has drawn a line in the sand of sorts. Only the iPhone 15 Pro and Pro Max or later will run Apple Intelligence, and the devices will need at least an A17 or M1 chipset with at least 8GB of RAM.
Apple has a lot to do to close the gap between its own and its competitors’ in 2025 and 2026. This will be achieved by hiring more engineers, acquiring companies with promising new technologies, and otherwise pouring many more resources into developing Apple Intelligence.
While Apple Intelligence evolves, the company will focus on producing hardware that can run advanced services as they emerge. The next iPhone SE is expected to have an A18 chip and 8GB of RAM, while the entry-level iPad will likely get a similar upgrade sometime in 2025.
Apple's entire Mac, iPhone, and iPad lineup will be ready to use Apple Intelligence by early 2026, according to a report. The company will focus on leveraging this, as well as redesigning some products and making other updates to convince users to upgrade.
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