AI features in iOS 18 could revive iPhone sales in China

By Hartley Charlton

Artificial intelligence features in iOS 18 could revive flagging iPhone sales in China, according to DigiTimes.

A paid DigiTimes report explains that while the Chinese market is focused on high-end devices, ‌iPhone‌ Sales in the region have been reported to have struggled since early 2024 with rival brands offering generative AI features and foldable displays.

Apple's revenue in China was reported to be down 13% in December 2023, after several months when It is the leading smartphone brand in the country by shipments, and in recent weeks there have been reports of an even worse decline in sales – up to 40%. Chinese consumers apparently feel that Apple's small set of artificial intelligence features is at odds with its image as an innovative brand.

‌DigiTimes‌ repeated previous rumors that ‌iOS 18‌ will contain a number of new artificial intelligence features, but warned that Apple needs to make significant progress in artificial intelligence to meet consumer expectations and revive the company's popularity in China amid stiff competition from brands such as Huawei, which are investing heavily in research and development. developments in the field of artificial intelligence. .

Earlier this year, Apple CEO Tim Cook said the company was working on generative artificial intelligence and would share details “later this year.” Apple is expected to preview ‌iOS 18‌ at the annual WWDC developer conference in June, and the update is due to be released in September. Some new AI features could become exclusive to iPhone 16 models later this year, and the line is rumored to get a “significantly” upgraded Neural Engine.

Tags: China, DigiTimes[ 67 comments ]

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