The ten -year -old Shot on iPhone advertising campaign was awarded to Cannes Lions

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Apple” Shot On iPhone “AD AD in Cannes Lions was pretty Popular, “Shot on iPhone” campaign was originally presented as a way of promoting the camera system on the iPhone. From AD Week, Apple received the Grand Prix for creative efficiency in the Cannes of the IPhone Campaign.The campaign was previously described as a “ridiculous simple idea” by the vice president of Apple Marketing Communications Tor Myhren. He connected Apple's love for advertising shields with the campaign and previously successful advertising “Think different”.

“Shot on the iPhone” also has become a popular hashtag on social networks, where users can proudly demonstrate their photos and videos shot on a smartphone. This helped that the advertising campaign becomes quite viral.

also charged some criticism associated with the idea of ​​”RELEASE ON IPhone”, since many photos or videos of Apple show additional equipment. For example, Apple shoots a WWDC on the iPhone, but with the help of expensive lenses, mounts and editing software.

“Firing on the iPhone” does not mean “only with the IPhone hardware

However, this criticism is a little erroneous, because even if Apple used the best professional chamber, all equipment and editing would not equal necessary. All that Apple did is exchange a camera for the iPhone.

, while users usually do not have access to such equipment, photos and videos that come out of the unprocessed iPhone are ready for social networks. Apple approach to processing life, sharpness, noise and color highlights them in the field of rewritten Android photos.

“A shot on the iPhone” also became a pride point for filmmakers. Apple demonstrates short films shot on the iPhone, and several theatrical films were shot using the device.

in the next 28 years later, the iPhone 15 Pro Max was used. He recorded personnel in Prores 4K at 60 frames per second.

it is expected that Apple will expand the possibilities for photos and videos from the iPhone 17, when it will be disclosed in September. This device, combined with photographic styles, Apple Intelligence and new functions, will continue to adhere to Apple to provide consumers with opportunities at the level in their pocket.