Jon Prosser as Tim Cook in Apple event parody video – image source: Frontpage Tech
4 Facebook x.com Reddit
Apple Not Releasing Launch Video for Upcoming Announcements Mac, so YouTuber Jon Prosser made one anyway.
It's basically a way to predict what Apple's announcements will include, but it's also pretty lovingly done with mostly very successful attempts to make it look like it was filmed at Apple Park. Prosser plays a character who isn't named Tim Cook, but clearly is.
Aside from the list of predictions, this is the impersonation of Cook that works best. Cook has a certain cadence to his speech, as well as a fairly limited set of hand gestures to accompany them.
That cadence and those gestures are perfectly personified. The joke of the video is that the sentence will start out in a way Cook would say, like “customers love the current design,” but end in something he wouldn't say – “especially the notch.”
Sometimes the joke falls a little flat, like when the description of the M4 processor is reduced to a line about “truly the best chip Apple has ever shipped.”
But the “Tim Cook” segments in and around Apple Park are especially well done.
Subscribe to AppleInsider on YouTubeSubscribe to AppleInsider on YouTube
A short segment with “our senior vice president of software engineering” is less successful, featuring Prosser, wearing a Craig Federighi-like wig, admitting he has no news to share, against a poorly rendered background.
As for what the video says Apple will release during announcement week, Prosser’s video says we’ll see:
- A space-black M4 MacBook Pro with three Thunderbolt ports and 16GB of RAM
- Apple claims 20% performance improvement over the M3
- An updated, smaller Mac mini
- A 24-inch M4 iMac with 16GB of RAM
- A new USB-C Magic Keyboard, Magic Mouse, and Magic Trackpad
In line with all the recent predictions, the only Mac getting a major redesign is the Mac mini. As for everything else, Prosser sounds like Tim Cook: “Please enjoy the same design for longer.”
There was some doubt about whether the iMac would get an M4 update, as it was last updated — to the M3 — in November 2023. There was also some question about whether the design would be changed, specifically to create a larger model, but there was nothing concrete to suggest that.
Apple isn’t saying exactly what announcements will be coming, of course, but the company has made it clear that the week’s news will be about the Mac.
Previous rumors also made it at least unlikely that the week’s news will include any word on an updated Mac Pro or Mac Studio. Those still aren’t expected until late 2025.
Follow AppleInsider on Google News
