Hartley Charlton
iPhone 16e is one of the best -selling smartphones in Europe, however, its early sales indicators are still significantly lagging behind the indicators of previous medium -level Apple models, according to the research of the counterpoint. />
& zwnj; iPhone 16e & zwnj; Launched in February, noting the first attempt of the company in recent years to reduce its middle class offers with a product different from the SE branding. Despite the debut in the list of the 10 best smartphones in Europe in the first month of accessibility, the model failed to compare the initial thrust of its predecessors.
Counterpoint Research discovers that & zwnj; iPhone 16e & zwnj; In March, there was the ninth bestseller in Europe, which amounted to 8% of the total iphone sales in the Apple region and 2% of a wider smartphone market. In Western Europe, the device worked a little better, providing the seventh position as a whole. SE Models that preceded him. Third generation & zwnj; iPhone & zwnj; Since 2022, SE has taken sixth place in the same European list of bestseller during the first month and amounted to 12% of the regional Apple & Zwnj; iPhone & zwnj; Sales. Since 2020, SE has made even more, having reached the third place as a whole and amounting to 19% of the European Apple & Zwnj; iPhone & zwnj; Sales in your debut month. Compared to these tests, & zwnj; iPhone 16e & zwnj; Sales decreased by 17% against & zwnj; iPhone & zwnj; SE (2022) and decreased by 20% compared to & zwnj; iPhone & zwnj; SE (2020), according to Counterpoint. & Zwnj; iPhone 16e & zwnj; Usually begins with 699 euros in Europe. This is a significant increase compared to & zwnj; iPhone & zwnj; SE (2022), which debuted at a price of 519 euros, and & zwnj; iPhone & zwnj; SE (2020), which launched at a price of 479 euros.
In addition, the middle -level smartphone market in Europe is becoming more sensitive to price; Consumers show increased interest in renovated and used iPhone, which further complicates the Apple efforts to increase volume through new equipment of the middle level.
Related review: iPhone 16TAGS: Counterpoint, Europebuyer Guide: iPhone 16e (buy now) [116 comments]
