These Genmoji Aren't as Fun as the Ones Shown in Apple Ads
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Apple's latest ad shows off Genmoji, or at least the idea of making any emoji you want with Apple's intelligence, but the creations shown are clearly not representative of the real tool.
The playful ad seems to overstate the potential results of Genmoji, released with iOS 18.2. While some of them could be brought to life through trial and error, they never achieved the clean, animated results shown in the ad.
The ad does a great job of selling the idea behind Genmoji, but it may disappoint viewers in real life. These colorful, crisp, animated creations, made by human artists, are far ahead of anything Apple’s early attempt at AI could produce.
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I tried to prompt Genmoji as the song lyrics called each object, and then added descriptors to manipulate the results to get as close as possible. In many cases, what was shown in the ad was simply impossible to recreate.
For example, getting an old man to ski seemed impossible, and searching for “12-sided die” resulted in a six-sided die. The “chair that can walk” and “watch that can talk” also proved impossible to recreate.
The pink “fur cardigan” reeked of too much detail. The real result was much less like a sweater, with melted buttons and confusing textures.
The ad itself is harmless and raises awareness of the feature, but it challenges the artificial nature of AI and Apple’s place in it. When Animoji debuted, they were featured in a quirky karaoke ad that may have been computer-generated for the ad, but remained true to the expressions and style of the product.
Hopefully Genmoji will one day be so well made that Apple can use the real thing in ads. Until then, it looks like the “artificial” AI part is taking over Apple’s marketing.
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