By Hartley Charlton
Apple is “very likely” to introduce new MacBook Pros with OLED displays in 2026, says research firm Omdia.
According to Omdia Display's long-term demand forecast, demand for OLED displays in mobile devices is projected to grow 37 percent from 2023 to 2031. This significant growth reflects a significant shift as many tech companies, including Apple, are increasingly incorporating OLED panels into their high-end laptops and tablets. Ricky Park, senior principal analyst for Omdia's display research practice, said:
Apple will likely include OLED in its MacBook Pro models as early as 2026. This move could trigger a significant surge in OLED. demand in the laptop market, which will potentially reach more than 60 million units by 2031.
OLED panels can individually control each pixel, resulting in more accurate colors and deeper blacks compared to other common display technologies. They also provide superior contrast, faster response times, better viewing angles and greater design flexibility.
Apple's proposal to offer OLED displays for the first time on the iPad Pro is projected to triple demand for OLED tablets in 2024 compared to the previous year. The company is expected to bring OLED display technology to most of its tablet lineup, including the iPad mini and iPad Air. The decision is expected to impact competitors' OLED display strategies and push OLED tablet demand to exceed 30 million units by 2029.
Last week's report claimed that Samsung has begun developing a new 8-inch OLED display panel. for iPad mini. The same report predicted that Apple would update the iPad mini and iPad Air with OLED technology in 2026. Last year, Samsung was rumored to have invested $3.14 billion in its plant in Asan, South Korea, to produce OLED panels for the upcoming 14-inch and 16-inch OLED MacBook Pro models.
Review: MacBook Pro 14 and 16 inches Tags: OLED, Omdia Buyer's Guide: MacBook Pro 14 and 16 inches (neutral) Related Forum: MacBook Pro [111 comments]
