J.P. Morgan Trims Apple Stock Target to 230 US dollars, referring to the weaknesses of the iPhone and services

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J.P. Morgan reduced the target price of Apple shares, warning that the demand for the iPhone can slow down after a wave of early purchases and weaker interests in the upcoming models.

in the note for investors who saw Appleinsider, J.P. Morgan reduced its target price for Apple from 240 to 230 dollars. The new price goal reflects flooded expectations in relation to income and income over the next 18 months.

The company pointed out the milder forecasts of demand for the upcoming iPhone 17 line. A wider economic pressure is also noted, which can lead to consumer expenses.

APHON 17 Demand, which is expected to slow down

JP Morgan now expects that the iPhone sales after earlier Dest Ful-Forwards. Clients bought new devices earlier than usual to avoid the expected increase in prices as a result of tariffs of the Trump administration.

a surge of earlier purchase, as well as limited changes in the hardware in the iPhone 17, as expected, will lead to a more slow acceptance when new models appear.

Production forecasts for iPhone 17 models are monitored below the level of 2024, and the estimated assemblies are about 9% lower than for the iPhone 16. According to 2025, according to forecasts, the same amount of iPhone as in 2024, despite the weaker second half of the year.

The updated forecast of J.P. Morgan also shows a decrease in the growth of the Apple service segment, which in recent years has become a key factor in the expansion of margin.

Tariffs and shifts of the supply chain

India will change the exposition in the United States and protect it by Marina. Nevertheless, this is not enough to compensate for the expected loss of volume from higher prices.

These structural changes can bring the benefit of the company in the long term, but at present they contribute to the moderation of the forecast.

Reviewed target price indicates a shift in mood, since analysts adjust expectations for Apple hardware growth. While the iPhone remains central to the company, gradual updates can lead to a decrease in consumer enthusiasm.

” identification of Apple Intelligence

looks further, J.P. Morgan causes a stronger model that will include. These two updates can cause a resumption of interest and maintain faster revenue growth in 2027. Also, the finishes of the gross margins. The forecasts for the financial and 2027 financial year reflect the more weak growth of units, the potential elasticity of prices from the future increase and the costs of costs associated with tariffs more careful with AI deployment and expansion than competitors. 2026, as a turn for innovation at the platform level. AWARENESS AND MORE ADVANCED INTERACTIONS, Marking A Major Shift in Apple ' S Approach to AI. It can begin in the second half of 2025 with a possible launch at the end of 2026.