Is Incogni Legit? Learn How to Protect Your Online Privacy and Avoid Scams

Is Incogni Legit? Find out why you can trust it to fight data brokers. Image Source: Incogni

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It's natural to be suspicious of a company offering to delete your online data, especially when most other companies exist to profit from your data. Find out why Incogni is trustworthy.

You've probably realized that all of your data is available and for sale online. Data brokers buy and sell user data like a commodity – whether it's used for ad targeting, stalking, or identity theft doesn't matter.

That's why it's important to reduce your digital footprint, thereby reducing the amount of data available to be collected and sold. However, that's only part of the solution to improving data privacy.

The other part is preventing the dissemination of data that's already been collected. You can go door to door and ask each people search site or data broker database to delete your data – a complicated process.

Or you can rely on the data removal services provided by Incogni.

What is Incogni?

Incogni is a personal data removal service created by the Surfshark team to help any Internet user take control of their data and privacy – no matter where they live. Some places have stricter privacy regulations than others (if they exist at all), so a data control service seemed necessary.

If you value your privacy and want to help fight the massive abuse of consumer data online, Incogni has your back. Once you sign up for an account, the company will submit requests on your behalf to a comprehensive list of online data collectors.

Incogni's automated systems put pressure on data brokers and people search sites. They also rely on laws and regulations like the California Consumer Privacy Act to help with the data deletion process and prevent data brokers from slipping through the cracks.

How does Incogni work?

Once an account is created and paid for, Incogni asks for permission to act on the user's behalf. This permission is used solely to interact with data brokers and similar agencies to delete your data, and nothing else.

Track data deletion requests using your dashboard. Image source: Incogni

Incogni maintains a database of people search sites, identified data brokers, etc. so that it can systematically contact them on your behalf. It starts by scanning all known entities for the user's personal information, then they submit deletion requests.

Once the data deletion process has begun, rescans are performed regularly to check where the user's data is located and if a new request is required. This practice ensures that the data is deleted and remains deleted after a particular case is closed.

It can take anywhere from a few hours to a couple of weeks for a site to respond to a data deletion request. All denied requests are disputed by Incogni, and the user does not need to worry about getting involved other than keeping an eye on what's happening in the Incogni dashboard.

As Incogni finds new data brokers and people search sites, they are scanned for customer data so that new data deletion requests can be submitted. All this should be simple and not require any client intervention.

So, is Incogni legit?

Incogni collects the minimum amount of data necessary to operate its service and promises that it does not sell personal information. It makes money by paying customers for the service it provides, not by collecting data.

Data brokers have a lot of data on internet users. Image source: Incogni

All data deletion requests are for deletion, so Incogni never has access to your data in the process. Information provided by the user, such as name, address, and phone number, is only used to verify identity and contact the user.

Is Incogni legit? makes perfect sense, considering we just spent an entire article discussing how valuable user data is. Data brokers and people-searching sites profit from collecting and selling data, and Incogni is here to help users stop them.

The same people behind the trustworthy Surfshark VPN and its bundled services want to offer Incogni as a service because they would like to use it themselves. Take control and restore your online privacy with a little help.