Tim Hardvik
twenty -four years ago today Apple began the fact that many industry experts considered it a risky enterprise, which would ultimately change not only the state of the company, but also the retail trade itself. On May 19, 2001, Apple opened its first retail store at Tysons Corner Center in Virginia, and Steve Jobs personally demonstrated the press around the revolutionary space. Lined up in line before dawn to test the parquet floors of the store, bright lighting and clean lines. Aesthetic comparison of comparison with a fashionable retail seller of clothing. It is not surprising that, given that GAP General Director Mickey Drexler was on the Apple board for two years. With a market fraction of about 2.8%, the company tried to effectively demonstrate its products through third -party retail sellers, where the MAC is often attributed to turns and equipped with minimal product knowledge.
Jobs believed that Apple would never drop his “cult” image if the entire quality of customer service, up to the moment of purchase could not control. In the same name by Walter Isaacon, the former Apple General Director Jobs said: “If we cannot find ways to bring our message to customers in the store, we were screwed up.” Together they developed the concept of a store in the prototype of a secret warehouse, clarifying every detail from a layout with one Entrunx to a revolutionary brilliant bar inspired by Johnson's experience in Ritz-Carlton hotels. Industry analysts were even more skeptical: the channel marketing analyst David Goldstein, like Apple, “turn off the light on a very painful and expensive mistake” for two years. In 2004, Apple Retail reached $ 1.2 billion, breaking a record for the fastest billions of the turn in the history of retail trade. Frameborder = “0” Alling = “Acceleromometer; Autoplay; Web-Write; Incrypted Media; Gyroscope; Picture-in-Pictur approximately 5500 US dollars per year-one of the highest in the REMODICAL TREATION. What began with what began As a controversial gambling, it has become the cornerstone of Apple's success and a project for experienced retail trade, which competitors continue to imitate.
