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After some controversial advertising, Apple ' F1 Apple Vision Pro.
a strong impetus for the promotion of the new film Brad Pitt F1 & Mdash; including disputed advertising in the wallet application and MDash; Place the theater release of the Apple Original Films to get the best first weekend companies.
The new Apple film, in which Brad Pitt is shot in the role of a racing car returning to the Formula 1 highway after 30 years, attracted $ 10 million during its first preliminary viewing of the United States, according to the industry Deadline. It is assumed that he will bring more than $ 55 million on his first weekend, playing in 3661 cinemas.
This would make the best theater opening of Apple by more than doubleting the opening of Martin Scoresse the Flower Moon killers in 2023 with a debt weekend of 23.2 million dollars. The trailer for the film also used the advantages of the iPhone Haptics when I looked on the device, which made the iPhone shake it when racing cars increased in the trailer.
two other films about large budget films made their debut this week to provide F1 some cash register. The first is the post-oocalyptic continuation of Sony horror 28 years later, which is expected to earn about $ 40 million for the first weekend, along with Disney ' S Elio, which is expected to bring $ 31.4 million per week.
F1, director Joseph Kosinsky and created by Jerry Bruckheimer, is considered very interesting from demographic age 13-24. This is considered unusual for a racing film, which tends to distort to older viewers.
The predictable opening of the film corresponds to strong interests on social networks, and its trailer attracts about 845 million spectators throughout Tiktoka, YouTube, Facebook, X and Instagram. This is 62 percent higher than typical indicators for interest on weekends, according to Deadline.
in general, F1, according to forecasts, will earn $ 115 million in the world throughout its first weekend in different countries. Apple is expected to be more involved in marketing and the spread of its original films in the future.
