Google ' S Ad Business can be broken
u.S. In recent years, the regulators have been in tears aimed at the fact that, in their opinion, they are illegal monopolies. At the top of this list there is Google, first for its search platform, and now for his advertising platform.
According to the new submission of the US Department of Justice covered by Reuters, AdX Digital Marketplace and DFP Platform, must be sold. ADX is where companies offer advertising on websites, and DFP is a platform for advertising management.
The proposal came after the District Judge of the United States Leoni Brinkem found that Google is responsible for “intentionally acquiring and maintaining a monopoly power” on auction and management systems AD. On Friday, a hearing will be held to hear offers from Google and the Ministry of Justice.
Google says that the Ministry of Justice cannot legally persecute the sale of its advertising enterprises, but it is open for other legal protection funds. For example, it says that it can allow competitors to access to real -time applications in advertising spaces.
may take a considerable time before the judge makes the final decision that requires Google to act. The search for Google was declared an illegal monopoly a year ago, and at the same time little happened, except that the company sells Chrome.
