Good luck figuring out the meaning of the mug
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Actor Justin Long Now Stars in Painful Qualcomm Ad That Demands You to Remember “I'm Mac” and take care of him and understand what his coffee mug means.
Apple's “I'm a Mac” ad was effective and funny. They were so effective that AppleInsider readers will remember them — but, of course, no one except technology will do this.
Apple advertising stopped 15 years ago. Qualcomm is trading on the fact that consumers remember this for some really bad, dad-joke-type advertising.
The ad was unveiled at the very end of the Qualcomm Computex 2024 keynote, with Qualcomm CEO Cristiano Amon announcing it as footage of “a very special person actually ordering their Copilot+ computer.” Then there's a 23-second video of Justin Long being taken to order a Snapdragon-powered PC.
Then, suddenly noticing that we are watching, Long says to the camera: “What? Everything changes”. For some unknown reason, he points to his coffee mug as evidence.
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It's easy to skip this mug part, though, because you might still be caught up in the “huh?” for the rest. As first spotted by The Verge, Long is running on a MacBook Pro, but then a barrage of notifications pops up and that's it, he switches to Windows ARM.
This is very awkward, and not just because the notifications prompt you to switch. No one is going to switch platforms via notifications, but if they did, no one would be googling the words “where can I find a Snapdragon PC?” Qualcomm thinks we'll all remember “I'm a Mac,” it thinks consumers will hear “Snapdragon,” and it brought it all to Qualcomm Computex 2024 with a flashy name. It's so out of touch with reality that you watch commercials and the kindest thing you can say is “bless you.”
By the way, a long one is good, but then he would be an actor, and this role could not tire him. Plus, this isn't the first time he's reenacted his old Apple commercials: Huawei at least kicked off the series with a funny video in which Long offered to film an ad for the company.
To its credit, it worked even if you didn't know the old Apple ads. But when Intel launched a whole series of commercials focusing on Macs and PCs, you absolutely had to know them, right down to mimicking the design and including spoken callbacks. Qualcomm also copied Intel in the way it sought to make us believe that Justin Long had indeed changed platforms. In Intel's advertisements, he even explicitly refers to himself by name.
It's entirely possible that Long was a Mac user who moved to Intel, Huawei, and Windows ARM, with a short Mac break in between. Maybe.
And honestly, it's all a little more believable than him dodging every bullet in Live Free or Die. At the end of the day, actors are in it for the money and will do almost anything in the script for the money.
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