General Director Tim Cook-Imprint Credit: Apple
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The Director General of Apple Tim Cook says that the company escaped the early financial effects of the expected tariffs during the first quarter of 2025 and mdash; But he predicts a blow of $ 900 million in the next quarter.
The last call of Apple about profit and losses covered the quarter ending on March 31, 2025, which was before Trump announced his tariff plan and sent technological shares. The quarter was also the one in which Apple launched several significant products from updated Mac Studio and MacBook Air, to the new iPhone 16E.
Therefore, the results presented in the call show the advantages of launching the product, and not one of the numbers has suffered from tariffs. Nevertheless, in the reports before calling, Cook commented on the question of whether the purchase of panic among consumers was before the tariff announcement.
“We do not believe that a significant result in the March quarter occurred in the March quarter,” he said. “There is no obvious evidence of this.”
in the call itself Cook went further, saying that Apple took steps to soften the early influence of tariffs during the quarter.
“For the March quarter, we had a limited effect on tariffs, because we were able to optimize our supply chain and inventory,” he said. “For the June quarter, we currently cannot accurately evaluate the effect of tariffs, because we are not sure of the potential future actions until the end of the quarter. ”Cook noted that “most of our tariff exposure is associated with … 20% [rate], which is applied to imports in the United States for products that have China as a country of origin.” He added that additional Chinese tariffs were affected by “some of our US Applecare and Accesseses and bring a total indicator in China for these products at least 145%.”
“Nevertheless, for some color, assuming current global tariff rates, politicians and applications, do not change for the balance of the quarter, and new tariffs are not added,” he continued. “We estimate the influence in order to add $ 900 million to our expenses.”
Cook emphasized that this figure was not the leadership of the effects in subsequent quarters, “since there are certain unique factors that benefit the June quarter.”
He did not indicate that these factors did not refer to what he called the setting, or, apparently, the efforts of the company to increase production. Cook also said that he and his team “will manage the company as we always, with thoughtful and deliberate decisions, with an emphasis on investment in the long term.”
Apple Cfo Kevan Parekh. Image loan: Apple
Financial Director of Kevan Parechh Echoed Coldse Comments about what assumptions, such as further tariffs, and added that it expects that “our total income from the company in June will increase to average to the middle of digits in the annual calculus “.
“We expect the gross margin from 45.5 to 46.5 percent, which includes the alleged influence of expenses associated with tariffs in the amount of 900 million US dollars,” he added. The costs that Tim mentioned earlier. We expect that operating expenses will be from 15.3 to 15.5 billion USA. We expect OI & amp; e [other income & amp; The costs] of the 300 million US dollars, excluding any potential for the marking of minority investment = “Col-SM-12″> “They have this national program of subsidies, and this helps to some extent. I mean, you can see in our results [this] accelerated sequentially, ”he said. “We were at -11% in the period of Q1, we accelerated to -2%.”
“And if you look at -2% and inspect it a little deeper,” he continued, “and you transferred it to constant currency, we were approximately flat in permanent currency.”
What is happening with the tariffs
currently Trump provided Apple with an exception to tariffs, except he also says that he is not. This exception, of course, is now temporary, and the new series of tariffs arising from the false and preliminary investigation of the production of semiconductors will undoubtedly follow it.
Trump also officially suspended tariffs for 90 days, except that he actually held the basic tariff by 10% in all countries, and he is also threatened to halve it to 45 days. China was excluded from the tariff pause, and Trump announced a 125% tariff for goods imported from the country and MDash; Except that this is really 145%.
In response, China placed the block for export of rare minerals that requires Apple. According to China, Trump also forced other countries to effectively isolate the nation with his own tariffs.
China threatened with unspecified retaliation in these countries, which could affect the supply lines on which Apple depends. Apple, for its part, has long been working on a decrease in excessive dependence on China, and last week it was announced that two new iPhone factories began production in India.
