TIM SweENEYA Credit: Epic Games
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a big battle in the courtroom between the Epic Games and Apple in the application stores, third-party types of applications and alternative mobile payments, it took years to progress. With the accusations that Apple lied under the oath and sanctions against Apple for violating the court prohibition in April, some battle still remains in the battle.
However, such a war with high rates for the fundamental elements of the App Store took over the number, and not just on Apple. Epic Games also lost, choosing the battle first of all at the mass level.
, talking with Business Insider on Tuesday, Epic CEO Tim Swini says the consequences of the battle led to a large lost income for Epic.
missed income
The battle began in August 2020, the era, missing the alternative payment system in Fortnite for iOS. The mechanism, the way to go around the 30% Apple board for the App Store payment system, led Apple, pulling out the game from the App Store for violating its guidelines.
, which caused a mass battle in the courtroom, but also affected the epic financially. Without Fortnite in the App Store Epic, a large source of income for the company was cut out.
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In his interview, Suini tells in detail that only legal fees cost more than $ 100 million on EPIC. However, this turns pale compared to the lost IOS income.
Sweeney admits that Epic cannot definitely predict how many income he missed from iOS, but he knows that he earned about $ 300 million on iOS for two years Fortnite. According to him, it is easy to design hundreds of millions of dollars in the form of lost income from the trial.
The Metalf Law was also a factor, adds Suini, because friends usually play where their friends were. This means that Apple Takedown of Fortnite not only immediately touched the players of the game on the platform, but also friends who may have joined the later time.
“” So you could easily imagine that at this time there was a billion dollars or more on Epic.
>> Return Fortnite
While EPIC lost a lot of hypothetical income from the long -term exclusion of the App Store, he certainly has a chance to catch up. Suini suggested shortly after the court prohibition that Fortnite could return to an American app at the end of the week.
Epic has a valid Apple Developer account with a good reputation through the subsidiary of Epic Games Sweden. The account was created so that Fortnite could be distributed in the European Union.
Fortnite, when it was allowed on iOS
Upic negotiations with the Apple Team for Relations through the accounts through the account have been characterized by SweEeney as “Cordial.” He is also sure that the game will soon be available on iOS.
SweENEY would be surprised if Apple decided to “dump on a geopolitical storm”, blocking a large application, such as Fortnite after what happened in court.
An important rule
The latest action of the court was important for EPIC and SweENEY, which continues to insist that the consumer and developer is freedom. The gatekeeper, who he offers to describe the position of Apple, which controls the App Store, makes the world less free than the one that he experienced several decades ago.
Summarizing the effects of the solution, Suini says that he allows users to freely learn about the best transactions from developers. For developers, they can receive payments from the limits of the application and can tell users about these methods.
Although this is the first order effect, Suini suggests that the second-order effect is that if Apple continues to offer “such a terrible deal” to the developers that the same developers will go to other platforms and mechanisms for payment.
he wants Apple to be forced to compete and provide developers with a more favorable transaction than 30% of the transaction fee.
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