Google pays Apple $ 20 billion a year to be a search engine for the default iphone
the Morgan Stanley investment company says that the constantly growing growth of services Apple can be finished, since the search and the threat of MDash; or the good. The continuation of the transaction with Google. as a sales.
In fact, perhaps, he actually sought to paint the Apple/Google deal as another thing, and not what Google helps to be an effective monopoly. It is not known whether he convinced the judge, but he convinced enough investors that the price of Google’s shares fell, and the company issued a rare and territory refutation.
compared to Google Deal
Morgan Stanle, this, claims an investment company, shows that the transaction is crucial.
But from there, Morgan Stanley analysts do not have one opinion about what will happen next & mdash; They have two. Instead of stateing the forecast of what will happen if Apple executes or does not lose a transaction on the search for Google, he instead equally explores the positive and negative sides of the transaction.
In general, the Morgan Stanley has retained its target price of Apple in the amount of $ 235. But this claims that potential disadvantages can lead to a bear of $ 153; Or a bull of $ 284.
What can be given by Apple to lose
The key part of this bear consists The fact that Apple loses his deal with Google, and so costs about $ 20 a year. He must also replace, or at least replace the Google Search, in which there are talk about the use of such artificial intelligence tools as impending.
Morgan Stanley suggests that Apple will not be able to monetize the search based on artificial intelligence to get its income at present.
embarrassment on the iPhone.
Where Google received benefits from baking in the iPhone as default, the tools for searching for AI are different. Regardless of Apple, Morgan Stanley says that the numbers of monthly active users on the AI platform are already growing rapidly.
, probably such tools as ChatGPT or bewilderment, just do not need Apple for a business growth. If they do not need to rely on Apple, they will not.
Plus, if they decide to rely on Apple, then the question arises of how users can pay for such a search based on artificial intelligence. If these subscribers of the account account is directly cut.
, as well as positioning that Apple loses the Google deal, however, investment analysts say that this worst situation depends on another assumption. The assumption that Apple's own efforts are unsuccessfully.
How Apple can win
The opposite possibility, the final case of the bull, obviously begins with the fact that Apple supports the Google deal. Morgan Stanley claims that Google does not pay Apple $ 20 billion for something and mdash; To be in front of all iPhone user is worth your money.
This access to users also costs that for search companies AI, and Apple manages it. Thus, Apple remains a gatekeeper, regardless of whether she chooses a switch from Google to a search company AI, or she retains both.
Then Apple is hardly inactive in AI. It is possible that Apple Intelligence can become how all iPhone users generally fulfill what kind of searches.
more, Morgan Stanley believes that investors do not give Apple sufficient merits for their long-term projects and positioning in very favorable markets. They say that Apple has a strong presence in the field of artificial intelligence, home, health and much more, and each of them can become markets for many trillion dollars.
plus the previous polls of Morgan Stanley suggest that the iPhone users will be ready to pay $ 9 a month for Apple reconnaissance functions. Apple did not show any signs of the transformation of Apple Intelligence into a subscription service, but other analysts predicted that this will ultimately happen.
