Tim Cook during WWDC 2025 ' F1 ' SKIT-image Credit: Apple
Wider expenses for Apple T-projects, such as” F1 “, are less sold by iPhones for the public, and are more widespread in the Apple TM field, like this, then with respect to the Director. Apple TV+ is well known how good heel is, and Apple loses more than a billion dollars a year. The approach, which allows you to produce high -budget shows for the stream platform, puts it on an equal basis with other people, such as Netflix, if not with the calculation of subscribers. The approach can be considered an extreme marketing exercise, trying to increase the sale of connected items such as iPhone and Mac. There is also an assumption that success with F1 “F1” may lead to the fact that Apple will ensure the US rights to sports for the 2026 season. General Director Tim Kuk in an interview with Variety, promoting the film “F1”, this is much more than it. To cook, this is all about art. when the racing film is assisted, the Cook insists that it worthy of the Apple brand. “We took care of every detail,” he says, suggesting that the camera force the viewer to feel that he is in a car with the driver.
With “F1”, which is the largest release of Apple, Cook sees it as a way to check how Apple can affect culture through a film than through its hardware products. “To bring something similar to life would be genuine for sports,” Cook adds, telling the story of take-off and falls in races. At the same time, Cook wanted to bring things to the movie “Unique Apple”, like a camera technology. In addition, this is that he plans to support the entire company, up to the retail level. Discussing the creation of Apple TV+, Cook says that these are important Apple films, because the company is at the “intersection of technology and humanities.” For Apple TV+ Cook wants it to be a place where “great storytellers told their best stories.” To do this, Apple decided that the creation of original content is the best foot forward. While Cook admits that buying a content catalog will quickly get up and start, he adds that Apple instead should invest his passion in the show. The role of Apple is the role of the “instrumental manufacturer”, Cook believes, reviving the term that the co-founder Steve Jobs used in his own description of the 1980s. “We make tools for creative people to give them the opportunity to do what they could not do before.” After studying Hollywood for many years before taking part in Apple TV+, Cook insists that Apple wants to tell excellent stories and make it an excellent business. Operation Apple TV+ is not considered outsiders as several mystifying, and it is surprising to increase sales of rigid programs. Cook believes that although organic compounds are created over time, it is not about sales. “I don’t have in my head that I am going to sell more iPhone because of this,” Cook explains. “I don't think about it at all. I think about it as a business. ” As soon as it works to use the Apple business with the iPhone and services, Cook insists that Apple is trying to do the same with Apple TV+. In conclusion, Cook believes that Apple is a company with a relatively small number of products for its size. This allows the company to invest in each product, and that it will shoot TV and films the same way. to cook, we are talking about “remaining true” to the desire of Apple to innovation. If the company can do this, at the same time entertaining people, Cook offers “then everything is fine with us.” 
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