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Apple again called the very first place as the most valuable firms in the world, evaluating its worthy and thought out in the world. 12% of the value of the entire list 100 is the best.
According to the 20th annual Brandz report from Kantar, Apple remains the most valuable brand for the fourth year in a row. Kantar set a somewhat foggy amount in dollars only in the amount of almost 1.3 trillion US dollars; About 28% growth compared to the same period last year.
The rounding of the five best were ordinary suspects. The rating 2025 is as follows:
- Apple, worth 1.29 trillion dollars
- Google, worth $ 944.1 billion. USA
- Microsoft, worth 884.8 billion dollars. Class = “Col-SM-12″> Kantar appreciates the global 100 best brands of 10.7 trillion dollars. This figure will mean that Apple is full of 12% of the total value
it is not entirely clear how Kantar calculates these values. According to Kantar, this is a three -stage process that uses the financial value and contribution of the brand to determine the value of the brand.
Image Credit: Kantar
It then deprives the profit received by tangible assets and evaluates the company based on its intangible assets. Intangible assets include things such as software licenses, patents and brand.
Finally, they filter out any earnings that cannot be directly attributed to the brand. In fact, this is a lot of speculation.
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