If you visited the Apple Intelligence page on the Apple website recently, you could notice some changes. This is due to the fact that the National Advertising Department (NAD) has just completed an official investigation that caused changes, including removing “available now” from a banner and much more. Advertising was misleading
today NAD published a press release, which describes its conclusions regarding Apple's advertising.
above I found that the unskilled Apple claim is “available now”, located at the upper part of its web page Apple Intelligence and the aforementioned descriptions of the functions, reasonably conveyed the message that all of the listed functions … were available when the iPhone 16 and iPhone 16 Pro was launched.
Despite the fact that Apple launched these functions in stunned software updates from October 2024 to March 2025, NAD found that these claims were not properly supported at a time when they were first made. Further, NAD found that the disclosure of Apple information as footnotes and the disclosure of small print media would not be quite clear and noticeable and not close to launching claims. “Available now” from the upper part of the page, although each non-Siri function has already been published. WP-BLOCK-QUOTE-LAYOUOUT-FLOW “>
” Although we do not agree with the conclusions of NAD, related to the functions that are now available to users, we value the opportunity to work with them and will follow their recommendations. “Exploration marketing is misleading? Why or why not? Let us know in the comments. 2nd packaging
