Following a report on what Apple users do with their old iPads, analytics firm CIRP has released research into how subscriptions work on Apple News+ in the US are growing compared to major publishers such as NYT, WSJ and WP. Here's what CIRP found.
Last week we saw a report that some major publishers were positive about Apple News+, saying it had started represent a “significant direct revenue stream” and is potentially a lifeline as traffic slows.
- Apple News+ could be a lifeline for news & magazine sites
Although Apple does not disclose service revenue figures, the previous quarter's results showed overall growth of 14.2% year-over-year in the category that includes News+. And new CIRP data shows Apple is outpacing major publishers in subscription growth among Apple users.
Apple increased News+ subscriptions in the US from 15% to 24% from 2020 to 2024, according to CIRP. NYT and WP increased their subscribers by only 2%, and WSJ by 3%.
Best comment from Mr_Cruisin
I generally like Apple News Plus. I get great article recommendations, advertising is fairly limited/doesn't ruin the reading experience, and it allows me to support publishers like it's worth it.
Right now that's a great way read the Wall Street Journal without paying for a more expensive subscription.
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This CIRP study surveyed Apple device owners, not all consumers, and the firm did not share its sample. size.
Also unclear is the ratio of Apple News+ subscribers who pay $12.99 separately to those who get News+ with the $32.99 Apple One package.
But while nearly 1/4 of Apple's US customers pay for News+, the CIRP report shows, the company highlights that publishers gain “tens of millions of users” by becoming part of Apple's service.
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