iPhone 039 delays; from Apple iPhone 14 sales growth occurred late, which now affects year-on-year comparisons
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U.S. smartphone shipments are down 8% year over year, but Apple's iPhone share remained stable at 52% of the market, a new study says.
Even if 52% of the market is not actually a monopoly, Counterpoint Research data says the market is shrinking. In addition to falling 8% between the first quarter of 2023 and the first quarter of 2024, the U.S. smartphone market has now declined for six consecutive quarters.
However, one of the reasons for the decline in the last quarter is that there was a significant difference in sales during the same period in 2023 due to the challenging 2022 holiday season in terms of supply. The iPhone 14 lineup released in 2022 was hit by COVID-related production delays, causing major sales to begin later than usual.
Comparing smartphone sales in 2023 and 2024 (Source: Counterpoint)
Counterpoint says this accounts for most of the 8% decline. But it also explains some of the decline under pressure in the sub-$300 portion of the market, where sales of Android phones have fallen.
However, Android maker Samsung posted its best first quarter in four years. The company increased its market share to 31% with the launch of the Galaxy S24 series of smartphones.
Looking ahead to the end of 2024, Counterpoint analysts believe that the market recovery will not occur until the third quarter. That's when new smartphone models, most notably Apple's iPhone 16, could see a boost in sales thanks to artificial intelligence features.
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