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Apple Execs explains the position of Apple in the AI ​​race and how it is not necessarily “behind”

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Apple using another AI race

Spanbg “/JPG. Class =” Hidden-Xs “> 4 Apple leaders rarely speak in an interview, not to mention how they think that the products, in addition to them, are the best in the class. Nevertheless, a refreshing fragment of the upcoming wider interview showed exactly where Apple sees himself in a wider picture.

Joanna Stern from the Wall Street Journal of the village with Apple SVP from the development of the Craig Federighi and SVP of the world marketing of Grega Josviak, and she shared a seminum fragment, oriented to the AI ​​before it will be A wider interview has been released. Much of what Federighi was discussing in Apple Intelligence repeated what was noticed in an earlier conversation with Ijustin, but in both interviews there were new details when Jose weighed. Yoz even mocked the idea that it was a “demo” in that seemed pointed to a “Drunting Fiery Ball” by John Gruber.

Stern forced the leaders, asking about the usefulness of Apple intelligence and whether Apple could “not lag behind” with competition. She also shared that she herself did not use Apple Intelligence and instead relied on competitors' products.

Here is Joz's answer “Again, it is important to realize that our strategy is slightly different from some other people, right? Our idea of ​​Apple intelligence uses generative AI to provide technology for functions in our operating system and MDash; So much so that sometimes you do that you don’t even understand that you use Apple intelligence, or, you know, ai to make them, not like an apple, not like an apple. It differs from the bot in the chat, which, again, is that, I think, some people are slightly connected, for example: “Where is your bot in the chat?” We did not do this. The answer repeated a lot of moods in my play, which I wrote about Apple's position in the AI ​​race. There are so many Apple pits as direct competitors in Chatgpt, and this seems incorrect.

Federighi takes another step, explaining that Apple does not need to deliver each technology on Earth. No one asked why Apple was not a shopping place like Amazon, or why she did not create a competitor on YouTube, so it seems strange that everyone requires Apple to put a chat bout.

You can see the video below.