During the recent call of Apple, the Director General Tim Cook showed that the absorption of tariffs probably cost about 900 million US dollars in the current current quarter. Nevertheless, he refused to draw about whether we can expect that the prices for the iPhone 17 will be increased in response. ID = “H-Apple-Incurning-20-Tariffs in Chinese production-iphones”> Apple, incoming 20% of tariffs for Chinese iPhone
If you do not accelerate Trump's tariffs for products manufactured in China, this is not surprising. You can see the full temporary scale here, but the Execut resume is five increase in nine weeks, followed by a pause, partial exemption from consumer electronics and warning that this exemption will be temporary. This is what takes into account the additional cost of Apple at $ 900 million. It is likely that the main part of these 900 million dollars refers to the Chinese iPhone 17 models imported for September launch. It refused to comment on possible increase in prices when starting the iPhone 17, but the WSJ report says that the company is considering an increase. […]
people familiar with the supply chain, said that Apple will have problems with compensation for the costs of Chinese tariffs exclusively by receiving further savings from their suppliers, which means that its profit, probably, if this could not increase the prices. If the company will do this, the report says, what is due to tariffs. Instead, he will try to justify growth, pointing to new functions. Class = “H4 Top-Comment__Heading”> Top Comment by Hazen
Apple occupies an excellent position for raising prices this year, because customers simply suggest that these are Trump's tariffs, and Apple will look like a good guy who does what they need. In fact, I expect Tim will be as much as possible artificially inflated prices in order to file prices for future economic uncertainty, while this opportunity is provided. Last month, it was reported that Amazon planned to defeat prices to show that the increase occurred due to tariffs, but when the White House stated that he would consider this “hostile act”, the founder of the company Jeff Bezos quickly stated that it was just an idea that was knocked out around internally, but “never approved and would not happen.” ID = “H-9TO5MAC-S-TAKE”> 9TO5MAC ' S Take
This report is less than in the eyes. WSJ quotes sources of supply chains that will not have visibility in decisions at prices in apple. Of course, this assumption will be accurate: of course, Apple will consider the issue of raising prices, and not more will reach its margin. I am also sure that if the company does this, it will not blame Trump. But the report does not tell us anything about the company's thinking, nor about the probability of this happening. Class = “WP-Block-List”>
