Hartley Charlton
Apple was called the most valuable global brand during the fourth in a row, according to the publication of the Kantar Brandz report, its brand is currently estimated at 1.29 trillion-annual increase of 28%. SRC = “/WP-Content/uploads/8ede1b40c309374F7BE14E3D6666AE30CA.jpg”/>
Last Kantar Brandz Global Top 100 Ranking scores the main position in the full analysis of the brand performance, the update of upward trend. For the company. The Cantar assessment methodology combines financial indicators with the perception of the brand, including information from more than 4.5 million interviews with consumers in 522 categories in 54 markets. The cost of the company's brand is currently approximately 12% of the total cost of Brandz Global Top 100, which in 2025 is 10.7 trillion dollars. According to the report, these sectors grew by 46% and 45%, respectively, ahead of such categories as finances, a car and telecommunications. The report mentions constant demand for high -quality devices, such as IPhone Pro and Apple Watch Ultra models as indicators of this double categorical positioning. 5, 509.4 billion dollars).
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