Apple App Store is a large monetary engine in the world. /> 0 facebook x.com reddit between the epic legal battle in the United States and the Law on Digital Markets of the European Union displays the Apple App Store model, many eyes on Apple. Again and again, the courts pushed against Apple leadership in the App Store, and this reaches the limit.
So, Apple shared the global economic research of the App Store conducted by analysts by Jessica Berley, a doctor of philosophy. And Professor Andrei Fratkin, Doctor of Philosophy, researchers say in the work that “support for this study was provided by Apple,” but it is not clear what. It is also clear in the text that “conclusions and pronounced opinions are exclusively among the authors.”
The study shares several key indicators in how the Apple App Store existed in 2024 and how it has grown since 2019.
, before we move on to some data points, Apple explained that the categories in the study are not ideal reflections of categories in the App Store. In addition, the total amount of 1.3 trillion dollars does not take into account the first Apple’s applications or browsers, such as Google Chrome.
The AD category applies only to advertising placed by developers. This excludes advertising networks, advertising technologies, web advertising or advertising search.
Apple also notes that she collected a zero commission of more than 90% of 1.3 trillion dollars in accounts, and sales that contribute to the App Store ecosystem. This moment, probably, is crucial for protecting its need to collect some commission somewhere in the application store.
Key Metrics in the 2024 App Store Study:
- $ 1.3 Trillion in Billings and Sales Globally
- $ 1 trillion frim Physical Goods, $ 131 Billion from Digital Goods, $ 150 Billion from Ads
- 109% Digital Goods and Services Growth
- Physical goods and services by 162%
- 131% growth in growth of 131% increase Advertising revenue in the
- application ecosystem in the store grew from $ 514 billion in 2019 to $ 1.3 trillion in 2024
- The United States amounted to 406 billion US dollars, as well as $ 148 million dollars. USA/1.3 US dollars, and a total of $ 1.3, and a total of 1.3 US dollars, and a total of 1.3 US dollars, and a total of 1.3 US dollars 17-page PDF has nine pages for research, an application that is only one diagram, then five pages of the methodology. All this is clearly intended to help in a modern business model Apple Store Appl Store as a good thing for a global economy and developers.
Calist accounts and sales, lightweight App Store from 2019 to 2024. Image sources: Apple
Sources cited Statista, Comscore Media Matrix, Statcounter, Omdia and JP Morgan, among others.
The problem of the developer Apple
However, the numbers do not reflect the feelings of some of the more vocal developers. Several dissatisfied developers spent years, criticizing Apple commission and asked for more detail and care about how they pay for access to the App Store.
it is clear that Apple App Store is a major driver around the world. Nevertheless, it is difficult to look at these numbers and justify that 10% of developers paying the Apple commission are those who are responsible for saving all this.
, in any case, the data can be used against Apple to propose their inefficiency in the monetization of their platform. Perhaps if more global trade were made of the App Store, Apple could charge some developers.
It is obvious that, despite the fact that the places for retail software programs are still more occupied, the Apple method removes the commission from the top of the income of the developer of the store of applications, developers, governments or judges. This is, by the same, it is too uneven, since companies such as Netflix can exist in the App Store for $ 100 a year, while some games developers should give Apple 30% of their livelihood.
This is a difficult time to celebrate developers. Image source: Apple
This was said earlier, but the most obvious option that can get Apple charges a large side for access to the developer’s tools, annual fixed board and other types of income sources. A fixed rate of 30%, or 15% for subscriptions during the year or for earnings of developers of less than $ 1 million a year, was good and good when there was no $ 1.3 trillion of the global economy per year in the App Store.
Apple needs a new application store, and if it does not find it in the near future, regulatory authorities impose it on them. There is a chance that this report will help Apple return to court, but there is a good chance that it will have unpleasant consequences and worsen the situation for the company.
