Hartley Charlton
Apple retained his position as a world leader in the wireless headphone market in the first quarter of 2025, reaching 18.2 million supply and seizing the market share of 23.3%, according to new data from Canlys.
The data suggests that Apple, including its subsidiary Beats, continues to use its ecosystem with equipment. Although its market share decreased slightly from 24.4% in the first quarter of 2024, Apple still received an increase in delivery by 12% compared to last year, which significantly contributed to the total rebound of the world market. The total global supply of TWS has increased to 78.3 million units – by 18% of the annual increase, which is the fastest growth rate for the category since 2021.
According to reports, the leading brands are aggressively expanding both in geographical coverage and in the positioning of the product to capture new customers. The constant growth of Apple is explained by his strategic accent on adding health integration, and ecosystems. Functions such as seamless switching devices, a spatial audio with dynamic tracking of the head and speakerphone Siri continue to differentiate Apple products in a crowded and more sensitive market for the market price. The latter PowerBeats Pro 2 include heart rate monitoring, while Airpods Pro 2 now includes a series of functional health capabilities, including the ability to work as medical hearing aids. For example, Xiaomi reached 63% in annual calculus, reaching nine million units and surpassing Samsung to become the second largest TWS supplier around the world. Samsung, which includes Harman's subsidiaries, such as JBL, supplied 5.6 million units and occupied 7.1%. The Huawei boat and the Indian brand completed the five best, with 6.0% and 4.9% of the market share, respectively. Canalys explains the updated growth of the US market partially for the accumulation of stocks before the expected changes in tariffs, which prompted retail partners to purchase products with high demand, including Apple.
Canlys also emphasized the growing impulse of open -care wireless devices (OWS), categories that includes the design for the ear of the fiber and otgora, aimed at combining audio technology with fashion and more surrounding experience in listening. OWS products are currently tracking the traditional TWS devices in terms of allegiance to audio, but Canalys said that some suppliers work with audio laboratories to narrow the gap. While Apple was not included in the OWS segment, the tendency to form factors focused on lifestyle can affect future products of the company.
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