Brad Pitt in & quot; F1 & quot;
No one can say that Apple has acquired a slight touch in the promotion of F1: The film, but the film is theatrically distributed by Warner Bros. & Mdash; and Apple, as Apple, as Apple, as Apple, as Apple. It is reported more than power.
Apple, as a rule, prefers to own the entire stack in any area, and most of the success of the iPhone boils to how it controls everything from processors to software. And unlike Netflix, Apple TV+ also always sought to have global rights to any products.
This was not always successful. More recently, in March 2025, the Apple TV+ Suspicion thriller was sold by its manufacturers in the British ITV from the inability of Apple to ensure full rights.
similarly, while Apple TV+ is a legally the first streamer to win the best Oscar picture, he did this with Coda, and he does not fully own the rights to this film. Despite the reported series of negotiations “Incredibly hot”, “Coda” does not belong to Apple in Japan, Mexico, Italy and some other territories.
Thus, Apple always persecuted control of possession, but she did not try to distribute films. At the same time, the costs and difficulties are such that Apple relied on partnerships with other companies. In particular, “F1” actually spreads throughout the world Warner Bros. & Mdash; And if there is no real problem, there is potential for one.
Apple fights & mdash; and failed & mdash; To get global rights to Coda, which then won for him the best picture of Oscar
for Warner Bros., of course, also spreads films that he created himself. And one of them is a very high-budget “Superman”, which should be released in cinemas two weeks after “F1”.
, therefore, there should be the question of whether Warner Bros will, of course, will make more efforts to marketing his own show, and not Apple. The representative of Warners said no, the company conducts a “reliable global marketing campaign that is part of the film“ The size of F1 ”.
In accordance with the transaction with Apple, Warner Bros. It will receive a growing percentage of income from cash fees, depending on how well the sale of tickets is. Thus, in the interests of the distributor will highly promote the film.
is not hopeless, it is reported that unspecified sources familiar with Apple's plans said that Apple leaders are now discussing their own theatrical separation of distribution.
Advantages and costs of Apple
there are no additional details at this time. A new unit will take time to set up, as well as submit Apple more preliminary costs for your marketing of the film.
In 2024, the story was that “F1” was a test, that if it failed, like the previous high-budget Apple Films, this would lead to a change in how the company produced Films & Mdash; And how much it was. Perhaps, as a result, there is still a little information about Apple plans in the field of high -budget films or at least some details of the schedule.
there is “the highest 2 lowest” that debut in the cinemas on August 22. Its total budget was not revealed, but the reports claimed that its Denzel Washington star is paid 35 million US dollars and MDash; About $ 15 million more than Brad Pitt for F1.
this does not require that only high-budget films receive a good distribution transaction, but these are films in which the difference in costs and income will be most noticeable.
If Apple really enters the theater distribution market, this can do this with it still not called a thriller with a UFO conspiracy. In March 2025, it turned out that Apple spent tens of millions to sign F1 to work on this, their next project for the company.
