EU flag with the App Store
right in the end to comply with the law on the digital markets of the European Union, Apple makes it not enough to avoid the anger of the European Commission = “Col-SM-12” Apple was closely controlled, with a repeated threat of non-compliance, on June 26, Apple stated that it introduces a plan that makes changes to the rules for steering and transactions.It was expected that Apple, given that on June 26 it was the last of 60 days that Apple had to fall into line. Having received the initial fine of $ 570 million in April, Apple faced the prospect of even higher fines over time. On Thursday there are two main areas of changes that apply to the developers working in the EU. One set includes compliance with management rules, and the other includes the fees of Apple developers. If the EU agrees that Apple changes go far enough, this can avoid these additional fines.
“The European Commission requires Apple to make a number of additional changes in the application store,” said Appleinsider Appleinsider. “We do not agree with this result and plan to appeal.” Apple officially updated its developer's website with news about updates specific to the EU on Thursday. It also said that developers can request a 30-minute online meeting to ask about changes and provide reviews. The first change in the rules of the steering is easier to explain. According to the old rules, the developers were not allowed to indicate users in the direction of the website or the alternative payment platform outside the Apple ecosystem. Under the pressure of the European Commission, Apple allowed to limit the change in their anti-world rules, which allowed the developers to make only one link to their website. as part of the changes introduced on Thursday, developers will be able to publish proposals for all channels, and not just on their website. This may include a link in the application to their web site, other websites and even other applications. The developers are also not limited to only one link, since they can also use several links in their application. In addition, instead of a flat link to their website, they can also include additional parameters, redirects and intermediate links. the change can be big for developers due to the great potential of analytics. Apple in terms of user disclosure will continue to include when users press links. Users will have a new option to turn off the sheet, so it will not appear when the same link will be used in the future. another change includes 27% of the basic technology made from third-party payment processes. This was due instead of a regular 30% fee for using Apple procurement mechanism. The EU was not at all content with a board, and Apple made great changes to it. But instead of completely deleting it, he replaces it with a series of other fees. now there are three fees that apply to applications transactions that pass through the application without using the application mechanism. They consist of the initial fee for the purchase, fee for store services and the main payment for technology or commission. The initial purchase fee applies a fee of 2% for the sale of digital goods and services for up to six months from the moment of initial loading of the application on the iPhone of the user or other equipment. This is reduced to 0% for the participants in the small business program or for staffing accounts. Tools for transactions without a butt in the EU below, but more complex. The second fee for store services helps to pay the App Store as a platform and varies depending on that the developer requires the App Store. 5% fee is charged under the level of level 1, which is applied to mandatory services in the App Store. This includes paying for services such as a living moderation, application review, antifraud, content disputes, labels for confidentiality nutrition, application chart, product page and even hand-to-hand updates. The second grade of board, level 2, is 13%, is reduced to 10% for small businesses and staffing accounts. This covers the cost of many other services provided by the App Store. This varies from less important elements, such as application promotions, Insights App, appearing in the App Store with sections and search offers. It is also paid if the developers use some more important elements, including automatic applications updates, automatic downloads, using Apple Business Manager or Apple School Manager, as well as phased releases. In the end, the technology for technology, which costs 0.50 euros for the transaction, if the developer is registered on Apple EU, or a 5%commission commission if they are in standard conditions. However, since Apple wants to go to the Unified Ters model, all developers with applications in the EU will go to it by January 1, 2026. This main payment for technology will turn into a fixed fee for technology. Apple said that the board will only be applied to transactions using effective links from the application, namely selected links that deliver the user to another place. If the developer includes a URL, which is a static text and does not open a browser, the structure of the board is not applicable to this. , set out Apple to comply with the EU rules after a long period of communication between them. Apple said that she worked with the European Commission for a two -month period to determine what needs to be changed. However, depending on your interpretation of the intention to solve the EU and what Apple produced, Apple may not go far enough to avoid the fine. a change in the Anti-Evision Rules, of course, complies with the law. As part of the changes, Apple deleted almost all barriers to developers so that they are connected from the applications, as they like. For the European Commission, this will be a very good change. , however, it may not be so useful. What Apple managed to do is reduce the structure of the board from the initial decline by 30-27%, and then to a three-stage structure, which is slightly reduced. How far this fall goes, depends on how much you need from Apple. If you can get away with the absolute foundations of the existence of the App Store, the service of existing users or participation in the small business program, the fee can be 10% at the lowest level. , on the contrary, the highest fee will include 2% of the initial purchase for new users, a fee for services 13% 2 and a commission on basic technology 5%, which makes it a total of 20%. Reality for developers who rely on many elements of the App Store is that they will be forced to pay the cost of level 2, increasing the percentage that they pay. All because some functions that they consider important are considered the cost of Apple level 2. For the EU, you will have to weigh whether 10% is enough at best and 20% in the worst case in a three -digit structure with a sufficient reduction of 27% Apple. Apple is trying to justify the cost of the structure itself, which can help its cause, but it still depends on the opinion of the regulator about how DMA should be interpreted. the april fine was was Hefty by Most Companies ' Standards, and Was Said by EU Antitrust Chief Teresa Ribera to “Send a Strong and Clear Message” that digital markets Act Will Force Fairness in Digital markets. The fine itself was due to the fact that the EU decided that Apple could not follow anti-light rules. The EU did it clearer on May 27. Apple changed their ways from its previous position, which prevented the developers from publishing alternative methods of payment for services different from the Apple procurement system. Nevertheless, the European commission did not agree that Apple introduced instead. Instead of missing 30% of the commission from her own payment system, Apple decided that she would allow purchases through third -party payment mechanisms. But Apple still insisted on getting a 27% fee from developers for these transactions. Apple also applied restrictions on the methods in which developers can share references to users. the EU still should decide whether Apple changes are going far enough. The European Commission decided in its decision that the old and new methods did not meet the requirements due to the restriction of how the developers promote their transactions in the store that do not have App. It also did not agree with the introduced payment, as well as the restriction of one URL address to the application. Apple also claimed that it should not be fined at all, claiming that the novelty of the regulation and its own “conscientious efforts of Apple in interaction” with the European Commission were calculated for anything. The resolution said that Apple arguments about fines were generally convincing. It is obvious that the European Commission had and has intentions on how the act of digital markets was intended, and Apple did not want to play the ball. There are a spirit of rules and what are their goals, and then there is an interpretation of Apple. This interpretation included everything possible to avoid paying fees and trying to maintain business as usual. At some point, he even argued by the definition of the word “freely”, as read in the regulations, from the nuances of his publication in different languages. and, there is a series of He-SAID-SAD-SAD-SAD-SAD-Sad-EU in relation to the law on digital markets, compliance and interpretations. By June 23, there was a weak flicker of hope that Apple would do something to figure it out in the lilah bomb. The reports that the EU may postpone the fines on Apple, according to the visible, has turned into statements that Apple is working with the European Commission on this topic. In the EU, Apple negotiations were “to discuss effective compliance.” Although the actual topic of negotiations is officially unknown, it was believed that Apple would offer concessions on the provisions. There was also talk about this 27% of the board. The details of each of them were not described at that time. However, given the prospect of more fines for non -compliance, it is most likely that there were some talk about meetings. These potential fines can be very high under DMA. Its regulatory powers in accordance with the law may include a fine of up to 5% of the average daily global income of Apple, and not just the regional and covering Europe. with an annual income exceeding $ 400 billion for 2024-2025, 5% of daily income is approximately $ 55 million. This figure of $ 55 million is not so much for Apple, especially compared to the previous figure of $ 570 million. But as a daily fee, this can quickly increase, turning into almost a billion dollars if the EU applies a fee in just 18 days. , having introduced new politicians, Apple is trying to avoid this fate. But it is still necessary to find out whether the new structure of the board is enough so that the EU does not want large changes from the giant iPhone Cupertino. The possibility of a further fine was and is still significant, but has significant, but in Apple was worse, as well as earlier. a fine of $ 570 million was the result of numerous threats from the EU to call for Apple to actually fully observe DMA. The fact that the EU required several attempts to apply fines was partially caused by the threat of retaliation. on the eve of it was reported that the EU was postponing fines in order to try to reassure President Donald Trump. There was even talk that the fine is lower than it could, for similar reasons. However, after the EU actually imposed fines, it seemed that this was not enough to hold the United States happy. In response, the White House called this a “new form of economic extortion”, which the United States would not be allowed by the United States strong conversations of the Trump administration in April May to make the EU weaken its potential apple fine, in favor of avoiding other threats from all over the Atlantic. 0 facesbook X.com reddit Bluesky
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