Payments in the Application store will still be preferable for most users-illegation: Apple
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According to the May AlphaWise survey, set out in the Morgan Stanley Note analytics, many consumers still want to make purchases without passing through Apple payment systems.
The survey asked the owners of the US iPhone how they are ready to purchase the application directly to the developer’s website, assuming that this is the same price as the version in the App Store. The results were evaluated on a five -point scale, from extremely probable and somewhat likely to neutral, to somewhat unlikely and extremely unlikely.
approximately 28% of the respondents voted for an extremely probable answer, which compared with 27% in 2022 and 18% in 2021. Another 20% voted somewhat likely, compared with 23% in 2022 and 2021. Stanley
at the other end of the scale, 7% stated somewhat unlikely, and 19% said that it was extremely unlikely in 2025. An extremely unlikely result is much higher than the survey of 2022 and 2021, which estimated it at 10% and 11%, respectively.
Note adds that people, men and users who pay for several applications in the application store are more ready to pay outside the application store itself. However, given that 75% of iPhone users do not pay for more than five applications, this pool of more people who wish people are very small.
stimulated desertion
to apply a positive turn to the numbers, this poll shows that the total majority of users will adhere their applications, and not in the appendix, and not in the application, and not in the appendix, and not in the application, and not in the application, and not in the application. However, developers can potentially distort the numbers in their direction.
The survey asked users what discount they will need to purchase a store not related to App to be for stimulating their use. The results of 2025 show that they will need a discount of about 29%to make it justified.
this is a slightly lower discount than the examination of 2022, which said that a 35%discount would be required. This means that this would require the developers to offer less discounts now than they need if it were possible several years ago.
At the same time, the necessary percentage of discounts is not good news for developers, since it is so close to the existing 30% board for the App Store transactions, which Apple is already charging.
in fact, the developer theoretically earn the same amount from the sale of applications purchases as in the Apple's reduction store. That is, excluding any training camp or other potential fees associated with the transaction.
Still fighting with
while developers may not be as benefit as one idea to have an external shopping store for purchases for purchases for purchases The application, if the review will believe that still being.
Morgan Stanley, the results indicate the risk of income caused by a judicial prohibition of about 3.7 billion dollars for Apple. In the worst scenario, this will correspond to income for a rally of 16 cents.
This blow is 3.7 billion dollars a lot of money per quarter, and the fact that Apple seeks to protect. Following the initial decision that ordered Apple to amend the Anti -Evision Rules so that the developers could refer to applications, Apple introduced a difficult solution and a huge 27% commission.
, which led to sanctions in April 2025, and the court ordered Apple to try again.
Naturally, Apple appealed the court prohibition and asked to suspend its law enforcement. The pause was refused in June.
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