The growth of Apple Watch is lags behind, as competitors greatly promote health and reduce prices

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Global Demart Watches Climbing Fast, But a quiet quarter for the Apple Watch Let Xiaomi Reclaim the first place. The regeneration rebound was due to wide demand for categories, especially in developing markets, and a low comparison base from the first quarter of 2024. “Col-SM-12″> recently developed smartphone chip and a closely coordinated product portfolio helped Xiaomi to improve its supply cost, especially in the regions sensitive to prices. “Apple-Huawei-Samsung-Expand-Ecosystems” ID = “Apple-Huawei-Samsung-Expand-Ecosystems”> Apple, Huawei & amp; Apple took the second place with 7.6 million parties of the Apple Watch, which is 5% more than in 2024, this corresponds to seasonal expectations, since the first quarter is the most further point from the typical September-Cycling Apple.Instead of pursuing hardware overhaul, Apple is focused on improving the stickiness of its ecosystem.

TOP Wearing strips. Image loan: Canalys

its integration in the field of health and fitness, confidentiality protection and a seamless iPhone connection continue to allocate hours in premium segments. But with its installation of the base, mostly saturated, sustainable growth will most likely come from services such as Fitness+ and health monitoring functions.

Huawei took third place with 7.1 million units set, which is 36% compared to last year. His GT and Fit series found a craving outside of China, supported by the wider deployment of the Huawei Health application. Samsung followed with 4.9 million deliveries, which is a sharp increase of 74%, caused by a strategy with two markets.

Garmin completed the five best with 1.8 million units that grew by 10%. The launch of Garmin Connect+, a signature platform for deeper understanding of health and instruments of training, signals the brand movement to repeating income.

ecosystems accept the central scene

, since the apparatus margins Sticking, merchants shift the focus from the functions of the ecosystem. Companies accelerate the development of services to increase retention and long -term value.

This shift is especially visible in China, where Xiaomi uses Hyperos for the connection of telephones, wearable products and intellectual products for home in a single experience. Huawei uses an approach more oriented to healthcare, creating a system with a closed contour through its medical app.

important factors for consumers. Image loan: Canalys

all over the world, such brands as OURA and Whyop, bent to subscription models from the very beginning, positioning wearable devices as continuous services, not disposable purchases.

Price, battery life and health tracking remain the main purchase factors. But as the ecosystems ripen and expand the capabilities of the software, suppliers who offer reliable integration and trusting data will have an advantage.

The Xiaomi rise emphasizes how available devices, combined with a growing ecosystem, can take the initiative even against brands with the main start. Meanwhile, Apple Challenge no longer sells Apple Watch, but makes it indispensable.

The success will be less from how many functions can boast of the device, and more from how well these functions are connected, supported and monetized on a wider platform.