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Apple failed to oppose EU Digital Markets Act, for which he paid with fines and forced changes in his application store — so he is now looking for a European head of public relations.
Perhaps it says a lot about Apple's success in promoting itself in Europe that it could not confirm that the position of head of corporate public relations is indeed a new one. Even in a well-known secretive company, the question of who handles public relations should not be a mystery.
And there were definitely people in charge, they just didn't seem to have that specific title. Tanya Ridd, for example, was reportedly Apple's head of public relations for Northern and Southern Europe, which one might think would simply mean Europe.
She headed Apple's EU PR team for ten years, but left the company back in 2017 to join Snap. She worked there for four years before briefly working at Spotify, and now she's at Polestar.
If Ridd doesn't like the electric car maker for some reason, Apple may well be happy to have her back. Although the company is currently advertising the position of Head of Corporate Communications in Europe, it will do so from February 8, 2024.
And the truth is that Apple also tried to advertise this position before — At least once.
It's impossible to know how many applicants he considered when he advertised the job in January 2024, but apparently it wasn't enough.
It is also impossible to determine the amount of remuneration, but the vacancy announcement states that the work is 35 hours per week. The successful candidate will be based in London but will likely be the head of an organization at the same level as corporate PR managers in Paris and Berlin.
Apple says its job is to “help us educate the world about Apple and the values that drive our company.”
“We are developing and implementing strategic plans to actively communicate Apple's contribution to Europe and society as a whole,” he continues, “focusing on key areas such as our economic contribution, education, customer privacy and leadership in the field of environmental protection.”
Apart from the final environmental consideration, in each of these key areas Apple has failed to convince the EU of its intentions. For example, the EU has now used the Digital Markets Act to fine Apple around $2 billion due to alleged harm caused to consumers.
Apple is far from dominating streaming as the EU claims, and the company must have concluded that it simply isn't being heard. Or perhaps European firm Spotify is being heard more often, as Apple noted that Spotify has met with EU regulators 65 times.
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