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Apple continues to insist that users can still get a lot of work done using just 8GB of memory in a Mac , and is also optimistic about the improvement of gameplay and the development of artificial intelligence on the platform.
In November, Apple Vice President of Worldwide Product Marketing Bob Borchers defended selling Macs with 8GB of memory, insisting that design improvements make 8GB as useful as 16GB on a PC. Months later, company executives continue to insist that small is great, at least in terms of storage capacity.
In an interview with IT Home, product marketing manager Evan Buse said the 8GB of memory is good for many tasks, including web browsing, streaming, light photo and video editing, and some games.
When asked about gaming, Bize continued by confirming that Apple is focusing on improving gaming on its platforms, especially on the Mac. With big games like Resident Evil 4 and Death Stranding coming to the Mac, it really shows off the capabilities of Apple's platform as a whole.
It was pointed out to Bayz that these were games ported over from other platforms, and he was asked if Apple would consider launching more games on Apple Silicon M-series chips, perhaps as exclusives. In response, Baize pointed to the existence of the Game Porting Toolkit, which helps developers create games for the Apple platform, as well as the launch of Chinese games such as “Honkai Impact 3” on the Mac.
Buse added that Apple hopes to increase the number of Mac game releases in the future.
Progress in Artificial Intelligence
The interview then turned to artificial intelligence, and Buys became excited about how it can be use in the platform, but declined to provide further information about Apple's plans.
Kate Bergeron, Apple's vice president of hardware, echoed this theme, explaining that Apple was able to predict the future development of AI quite early because the AI development process exceeded expectations in 18 years. -monthly period.
This includes Apple's Neural Engine history since the A11 Bionic, making it an early player in the machine learning chip industry.
The CPU, GPU, unified memory and Neural Engine of the M-series chips create a platform ideal for the AI PC concept, Bergeron continued. It's a platform that offers a good foundation for Apple's future AI plans.
Bize added that Apple has incredibly tight synergies between software and hardware, including macOS. This includes features such as Siri dictation, extracting objects from images, and background blur in portrait mode for video conferencing, which are powered by AI technology.
With WWDC 2024 just a few months away, the world won't have to wait long to see what Apple's vision for artificial intelligence is in the future.
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