Linearity recently launched a new application and service called Linearity Move, which aims to improve usability and functionality in the motion graphics sector . Building on the success of Linearity Curve, the software is designed to enable marketing and design teams to directly transform static designs into animation to improve in-house production efficiency and reduce costs.
Animation accessibility conversion
Linearity Move clearly aims to shake up the lives of graphic designers and marketers. The tool is user-friendly and comes with several powerful features designed to help you create digital content. Linearity Move's goal is to simplify the animation process, targeting users who may find traditional animation software intimidating. The software is designed to be accessible and fun, encouraging users to learn how to animate their projects without the usual hassle.
Linearity has a history of creating tools for graphic designers, having originally developed Vectornator, a free vector graphics software for Mac and iPad that has gained a significant fan base by offering a free alternative to Adobe Illustrator. Last year, Vectornator was renamed Linearity Curve and moved to a freemium model, still providing rich functionality to free users. With the introduction of Linearity Move, Linearity's offering has expanded to a small suite of design software.
Key features: h4>
- Simple animation. Converts static assets into dynamic graphics, making animation accessible to all designers.
- Significant cost reduction: Reduces animation costs by 90% and quadruples production speed.
- Compatibility: Works flawlessly on Mac and iPad, easily integrates with Figma, Adobe Illustrator and Linearity Curve.
Aligning with current marketing needs
As digital marketing's need for dynamic visuals increases, Linearity Move is emerging as an option aimed at reducing the time and money typically spent on motion graphics. It's about allowing teams to create animated stories that increase website engagement and stand out online.
The game changer here is the Auto Animate feature, which speeds up turning designs into animated clips. With easy setup and over 25 animation settings, what used to take days and professionals can now be accomplished in minutes or hours, even by a novice.
Creating beautiful motion graphics has traditionally been a challenging task. an expensive undertaking that requires deep skills and a deep wallet. Costs can fluctuate wildly: simple pieces can cost you anywhere from $500 to $5,000, while fancier designs jump to $10,000 to $50,000. Even a short 30-second video can cost you over $1,500. These high prices highlight the urgent need for a more cost-effective and affordable way to create motion graphics, especially for social media, where the thirst for eye-catching animation never ends.
How you can use Linearity Move
Linearity Move changes the approach to motion graphics, making it accessible to those with no prior experience in the field. Designed to simplify complex animation tasks, it turns the process into something similar to simple video editing. This feature-rich platform is ideal for creators familiar with video and photo editing, providing an intuitive transition to motion graphics while remaining accessible to beginners.
With Linearity Move, each graphic segment is thoughtfully designed for animation. Users can animate specific aspects of their projects using a set of presets that allow them to adjust animation duration, color changes, movement, and opacity. It offers endless creative possibilities, allowing users to bring any concept to life. Additionally, compatibility with iPad and Apple Pencil enhances the user experience for more precise movements and editing. This combination of features and ease of use significantly lowers the barrier to entry into the world of motion graphics, opening up new creative possibilities. Finally, integration with Linearity Curve makes it extremely easy and efficient to move from static editing in Linearity Curve to dynamic editing in Linearity Move.
Prices, Availability & final thoughts
Linearity Move's goal is to break down the barriers that prevent people from immersing themselves in creative animation. It has a super intuitive user interface and tons of built-in features that really make it stand out from the crowd. Plus, it's completely free to get started, which is a huge benefit.
With the Beginner level, you're not limited by features; you're just limited by how much you can produce, and this is perfect for learning the basics without spending a dime. If you're looking to level up, the Pro tier offers 8k export and unlimited output for less than $100 per year. For comparison: previously, for a hundred dollars you could get a 10-second animation from a freelancer. Now you can create high-quality animations yourself over and over again. It's also available on Mac, iPad, and iPhone.
Overall, Linearity Move feels like a game changer, making motion graphics accessible to everyone, regardless of skill. It enters the digital marketing scene promising easy-to-create and eye-catching animations. Definitely worth a look as it changes creative content.
Download Linearity Move now.
