by Eric Slivka
The Apple Beats brand is known for collaborating with various designers and others to create special edition Beats headphones and headphones, and its latest partnership is with luxury activewear brand Alo Yoga to create a unique version of the Beats Fit Pro.
Beats x Alo Special Edition Beats Fit Pro comes in standard matte black, but with pearlescent Beats logos ” b” on both earbuds and an embossed Alo logo on the right earbud. In this case, the unique design becomes more noticeable as it features a high-gloss finish with shimmering sequins on the outside and a reflective chrome finish with the Beats and Alo logos on the inside of the lid.
“The Beats x Alo collaboration seemed truly destined , as both Los Angeles-based brands have made a lasting impact on fitness and culture,” said Chris Thorne, Beats chief marketing officer. “Beats and Alo have a shared passion for high-performance products that allow our customers to express their unique and distinct personality. We are thrilled to join forces with Alo and introduce the ultimate technology accessory to the world of fitness.”
As part of the special edition headphone marketing campaign, Beats and Alo worked with Grammy Award-winning artist Tayla to introduce her recent track “Safer.” Tila will be in conversation with Apple Music host Nadeska Alexis at Apple SoHo in New York City on April 4 at 6:00 pm as part of the Today at Apple series exploring the intersection of music and health.
A special Beats x Alo Beats Fit Pro edition will be available for $199.99 starting at April 4 on the Apple and Alo Yoga websites and at select Apple Stores and Alo Stores. Alo Access members can pre-order starting today.
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