APPLE

You Can Now Subscribe to Apple TV+ Inside Amazon Prime Video

As previously announced, Amazon Prime Video is now offering Apple TV+ content directly within its app. Prime Video users can subscribe to Apple TV+ for the regular price of $9.99 per month, with a seven-day free trial for new subscribers.

The experience is still in development, but it looks like Apple’s entire catalog of original TV shows and movies is available, including recent releases like the new limited series Disclaimer.

If you’re looking to subscribe to a TV+ channel through Amazon, the easiest way is currently to simply open Prime Video and search for an original TV+ title like Ted Lasso or Slow Horses. The app will then prompt you to subscribe to the TV+ channel, which gives you access to all of the content.

The streaming quality seems acceptable, but it appears to lack Dolby Vision or Atmos. If you're interested in those video and audio features, you'll have to continue using the Apple TV app directly.

The addition of TV+ to Prime Video helps expand the reach and discoverability of Apple's content. By most metrics, the Prime Video app is the second-most popular streaming app in the United States, behind only Netflix.

With the new partnership, Apple has the opportunity to convert people who've never even downloaded the Apple TV app before into Apple TV+ subscribers.

There's no value for money advantage, and no TV+ content is free with a Prime Video subscription, but it just makes it easier and more convenient for people to subscribe, especially those who may have considered checking out Apple content before but never took the plunge.

TV+ within Prime Video also gives non-Apple users the most direct route to signing up for TV+ for the first time, especially Android phone owners who don't have access to an Apple device. Apple still doesn't offer an Android-compatible version of the TV app for phones and tablets. But now Android users can simply subscribe to Apple's streaming service using their Amazon account through the Prime Video app.

Leave a Reply