Julie Clover
YouTube, belonging to Google this week, said that this is “experimenting” with new video search results that appear after searching for keywords. The results of the Carousel video will use AI to highlight clips from the video that “will be the most useful for your search query”, which, in fact, means that it will take clips from the video and play them directly in the results, so people may not need to make a video to find the information that they are looking for. AI will not summarize the video and just get clips out of them. It is unclear that the selected AI clips encourage users to watch a full video or lead to less people interact with the video, but the AI integration in the Google search has influenced the traffic on websites. Two searches include the “best headphones with the abolition of noise reduction” and “museums for visiting the San Francisco”.
