Tim Hardwick
New data from Personer Intelligence Research Partners (Cirp) suggests that Apple iPhone 16e will not be a strong start, which captured 7% of the iPhone sales in the United States in its first partial availability quarter. The new middle class sentence was ahead of the share of the iPhone SE from the same quarter of last year. Sales of the US iPhone in March 2025. This is a noticeable increase in comparison with 68% of the share held by four iPhone 15 models for the same period in 2024. The standard iPhone 16 saw a decent growth that grew up to 20% of sales compared to only 14% for the iPhone 15 in the quarter of the previous year.
In the meantime, the high -class Apple models had an unexpected decrease. The iPhone 16 Pro and Pro Max together amounted to 38% of the iPhone sales, compared with 45% for iPhone 15 Pro, earlier. The iPhone 16 Pro specially fell from 22% to 17% of the market share.
The numbers suggest that Apple strengthens its middle -level offers as a whole, and more and more buyers choose the standard iPhone 16 over more expensive Pro models. At the same time, 16e, in the same way, cares for customers who could previously choose older models.
Assignable iPhone – defined as models for more than a year – fell to 26% of sales in the United States, compared with 32% a year earlier. The decline coincides with the optimization of Apple in the iPhone line, which included the cessation of the iPhone SE and iPhone 14 and 14 Plus during the quarter.
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