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New iOS 17.5 beta allows EU iPhone users to download apps directly from websites

By Julie Clover

With the second beta version of iOS 17.5 available today, iPhone users in the European Union can download apps directly from Apple's app developer websites, without going through the App Store or an alternative app marketplace.


Since March, Apple has been working on support for downloading applications from websites and this feature. finally ready for testing. Apple began allowing developers to offer their apps through alternative EU app marketplaces in iOS 17.4, but the website option adds a new method for purchasing apps.

App developers who want to offer iOS apps from their websites in The European Union must meet certain criteria to ensure the security of the ‌iPhone‌ users. Apps must be notarized by Apple and developers must have been a member of the Apple Developer Program for two or more consecutive years.

Only apps with at least one million first installs per year on iOS in the EU. previous year can be downloaded from the website. Developers who meet these conditions will be able to use the API to upload web applications. Applications downloaded over the Internet using the API can be archived, restored, and updated in the same way as standard applications.

When ‌iPhone‌ EU user visits a website to install an app, users will need to grant that developer explicit permission to install apps in settings. The system sheet will display the app name, developer name, app description, screenshots, and more.

Developers can only offer apps from their developer account and are required to post transparent data collection policies so users know how data is collected and used. Applications distributed outside the ‌App Store‌ need to provide customer support, refunds and offer a way to manage apps.

Although developers don't have to pay Apple for a cut of sales from apps distributed through websites, there is a €0.50 Core Technology. Fees for each annual installation of more than one million for the last 12 months. There are no fees for non-profit organizations, accredited educational institutions, or government agencies.

Downloading apps outside of the ‌App Store‌ limited to ‌iPhone‌ users located in the European Union and Apple has implemented these features in accordance with the EU Digital Markets Act. This functionality is not available on iPad and is not available on ‌iPhone‌ users in other countries.

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