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Netflix triggers the redesigned television experience, the search for artificial intelligence and improved recommendations

Julie Clover

Netflix today announced the upcoming launch of a new Netflix TV experience, which will be available in the Netflix application for Apple TV. Netflix has been testing the redesigned version of its television application since last year, and a new image is a noticeable departure from the current design. AfluckFullScreen = “AlluckFullScreen”>
There is a new home page on which there is an optimized, modern design, and Netflix developed it to accommodate content and center. The show is organized in different categories, as they are now, but in each section a large main map will be presented, which has information, such as the release date and description of the show or description of the film. Navigation for each show will display the same information for other content in the section, without the need to click on the show in order to get more detailed information. The upper strip is much easier to see and move, which makes various options more accessible.

The new design depends on the recommendations that were improved. You will see more relevant, personalized content proposals based on your past viewing history. Netflix says the recommendations will be more responsive to the “mood and interests of each user.”

On IOS Netflix devices, it experiments with a generative function of searching for artificial intelligence, which will allow Netflix users to look for shows and films using colloquial language, for example, “I want to see something funny and optimistic.” This function will be available in the form of a small beta version. New mobile experience will be available in the coming weeks.

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