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Instagram Tests Recommendations, Resets Them for a Fresh Start

By Julie Clover

Instagram parent company Meta said today that it is testing a new tool that will allow users to reset their content recommendations for a “fresh start.” Using the reset tool removes previous data that is used to power Explore, Reels, and Feed recommendations.


Over time, recommendations will begin to be personalized, providing content recommendations based on the content and accounts users engage with. Using the reset option will give users the ability to review the accounts they follow to unfollow content they no longer want to see and review ad topics.

The tool is intended for teen users, but Instagram plans to make it available to all users after a testing period. The feature will be launched globally “soon.”

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