Julie Clover
the Ministry of Justice of the United States wants Google to introduce serious changes in its advertising business to restore competition, and the government suggests that Google will cancel both the ads of the announcement (ADX) and the advertising manager (often called DFP).
DOJ has given a recommendation in the updated presentation presented as part of its ongoing antipolis with Google. Last month, Google found an illegal monopoly in online advertising, manipulating the market to harm advertisers, publishers and consumers. Currently, the court is thinking about curbing Google behavior, and he considers proposals from Moj. The Ministry of Justice wants Google to immediately sell ADX and make a phased DFP line. Google may also be required to exchange the data of an advertising server and is prohibited from using data collected from Google Search, Gmail and other Google properties to evaluate the inventory of digital advertisements on third-party tools and websites. Google may be forced to sell the Chrome browser and make serious changes in the exchange of data that will affect the dominance in the Google Search market.
Tag: Google [41 Comments]
