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Google Rebrands Switcher App to Attract iPhone Users to Android

Julie Clover

Google today updated its Switch to Android app for iPhone and iPad, introducing a streamlined interface, a new icon, and changing the name to Android Switch as part of a rebranding effort to attract new iPhone users.


The app is designed to make it easier for iPhone users to switch to an Android device like the Google Pixel. It can transfer contacts, calendar events, photos, and videos, and includes reminders to turn off iMessage to switch to RCS/SMS.

Google also changed some wording on its Switch to Android website to reflect the app's new name. The Switch to Android site breaks down some common issues iPhone users may have when switching platforms, such as sending text messages, sharing files, making video calls, and switching to different accessories.

Google says that RCS lets Android users text iPhone users without any issues, and recommends Google Meet as an alternative to FaceTime. There's no replacement for AirDrop for Android on iPhone, but Google says that Quick Share can be used to share files with Android, ChromeOS, and Windows PC devices.

Aside from design updates and a new look for the app, the core functionality of the Android Switch app appears to be the same.

Tags: Android, Google[ 145 comments ]

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