Apple SVP Eddy Cue yesterday suggested that we will not need the iPhone ten years later. He repeats the report in 2019, where the company's leaders were quoted, speaking of the same as with a ten -year time. This is the work of the company's management in order to think about future scenarios for a long time and hard, and there are four very good reasons why this opportunity cannot be ignored …
There are four reasons why Apple should seriously consider this possibility.
This is too much a threat to ignore
, and, most obviously, the iPhone is Apple.#8217; S is one most profitable product. Any potential threat to this income stream should be taken seriously, no matter how unlikely that it may seem today. IPad, Mac, Apple Watch, services – each of them is significant enterprises. But the iPhone is a linach for all this. IPhone is that which leads most people to the ecosystem.
IPhone possession, and to see the advantages of this closely integrated approach, is the reason why most people buy iPad, Mac, Apple Watch. This is absolutely responsibility for most of Apple's income. Without iPhone, the Apple business can really unravel very quickly. If so, then you are probably not old enough to remember Nokia.
Nokia owned a mobile phone market. The share of the global market by 28% by 28% is nothing compared to a 50% share used by the Finnish mobile phone company. From 1998 to 2007, he had the most advanced and most stylish devices, and he was the coolest brand. It would be completely insanely predicting that only eight years later its market share will be zero.
But while Nokia was an early innovator in the smartphone market, she could not completely determine the danger represented by the iPhone. Its leaders did not see that smartphones without keys were future, and that he was now outdated now outdated. In Nokia there were nine people who saw the future, but the Council did not listen to them.
In the third, new types of devices. Of course, these ridiculous AI badges will never take off. But smart glasses? This opportunity cannot be dismissed.
Today they are quite rude, but it will change and change quickly. The only reason Apple created Vision Pro as a step towards Apple glasses.
I know, I know: it seems senseless to think that in ten years everyone will wear glasses. But I promise to you that back in 2007 it seemed equally absurd to think that in ten years everyone would carry a pocket computer wherever they go, and spend half of their lives chained to him. ID = “HiPact-OF-AI”> the influence of AI
again, I know. Each technological company is trying to squeeze AI into everything that can be seen, and this is mostly very stupid. I won’t be surprised to see a fruit bowl with AI at such a speed.
But again, it will change and change quickly. This fully deserves confidence that in ten years AI will be smart enough to be trusted. That I can just ask me smart glasses for any information that I need, or to complete any task for me, and trust the result. At this moment, how much benefit to pull the plate out of my pocket and communicate with the screen to do it? Perhaps it will seem as funny as a smartphone with a physical keyboard today. … I don't think I really think so.
Exhibition a: Laptop. Clamshell form forms were first seen back in 1984. Four decades later we are still using it today. Here is the laptop that I owned in 1984, Tandy TRS-80 Model 200:
An amazing monochrome resolution screen of 240 × 128 And the incredible 32K storage in my (modernized!) Model, but the basic design is unchanged today. There is a very good reason: formal work works, and no one has yet come up with the best, despite 41 years of attempts.
I suspect that the smartphone is almost the same. Of course, he reached Apple's goal, and yes, some people will choose folding models, but the main idea of a flat pocket device with a touch screen, since the main way of interaction has still survived for 18 years, and I think that today it will be sustained for 23 years. The design works. Please take our survey and share your thoughts in the comments.
The photo is lit.
